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#1
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The reason I ask is because there's a local* Christian station WJTL,
supported purely by donations, that *never* appears in the Arbitron ratings. I know it's a popular station so I'm surprised that it never shows up. Does Arbitron, like Nielsen, only monitor stations that pay for their services (and thus ignore those that don't)? * Lancaster PA |
#2
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On Oct 1, 6:35 am, wrote:
The reason I ask is because there's a local* Christian station WJTL, supported purely by donations, that *never* appears in the Arbitron ratings. I know it's a popular station so I'm surprised that it never shows up. Does Arbitron, like Nielsen, only monitor stations that pay for their services (and thus ignore those that don't)? * Lancaster PA HD Radi ois DOA: http://hdradiofarce.blogspot.com/ |
#3
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On Oct 1, 6:35 am, wrote:
The reason I ask is because there's a local* Christian station WJTL, supported purely by donations, that *never* appears in the Arbitron ratings. I know it's a popular station so I'm surprised that it never shows up. Does Arbitron, like Nielsen, only monitor stations that pay for their services (and thus ignore those that don't)? * Lancaster PA Arbitron's survey includes all the stations in a given geographic area. But only hose who pay get rated. Although within the radio community Arbitron will tell subscribers the break down. This data was accurate in the 1999-2000 time frame, I knew a grad student who was doing her PHD on the inaccuracy inherent in any voluntary survive. She "proved" that both Arbitron and Nielsen are nowhere near accurate. Of course, as Mark Twain said, " there are lies, damn lies then statistics". Terry |
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