On May 21, 8:26*pm, "pocket-radio" wrote:
Editorial: Consumer Awareness Is a Slippery Thing

Let’s Not Fool Ourselves: HD Radio’s Marketing Campaign Has Not Yet Been
EffectiveIn the annual study “The Infinite Dial,” which considers trends in
the use of digital platforms including podcasting and Internet radio,
Arbitron and Edison Media Research conducted a national survey of 1,800
adults in January.

They found no growth in awareness for HD Radio (see chart), and said 66
percent of consumers are not very interested or interested at all, based on
a description of the technology. The number who said they were “very
interested” was a paltry 6 percent.

Read the article below

http://www.radioworld.com/pages/s.0044/t.13601.html

Wasn't it Arbitron that found only 6% were interested in HD Radio?