On May 21, 8:26*pm, "pocket-radio" wrote:
Editorial: Consumer Awareness Is a Slippery Thing

Let’s Not Fool Ourselves: HD Radio’s Marketing Campaign Has Not Yet Been
EffectiveIn the annual study “The Infinite Dial,” which considers trends in
the use of digital platforms including podcasting and Internet radio,
Arbitron and Edison Media Research conducted a national survey of 1,800
adults in January.

They found no growth in awareness for HD Radio (see chart), and said 66
percent of consumers are not very interested or interested at all, based on
a description of the technology. The number who said they were “very
interested” was a paltry 6 percent.

Read the article below

http://www.radioworld.com/pages/s.0044/t.13601.html

Wasn't it Arbitron that found only 6% were interested in HD Radio?

Interest in music or radio won't change. What will change is the device and
how people choose to what they want to hear.

Playing the same hits over and over isn't a strategy of the future, because
unlike the past listeners have total control over what artist's and songs
are played. These same features found on Ipods and internet music portals,
which will also be married with wireless devices, because of Wimax, wifi,
G17 and other technologies. Radio in all forms as we know won't go away, but
it will morph into something different to stay alive. Your kids don't know
what a 45 is. And their kids won't likely know what AM/FM was either...

On May 25, 12:33*pm, "pocket-radio" wrote:
Interest in music or radio won't change. What will change is the device and
how people choose to what they want to hear.

Playing the same hits over and over isn't a strategy of the future, because
unlike the past listeners have total control over what artist's and songs
are played. These same features found on Ipods and internet music portals,
which will also be married with wireless devices, because of Wimax, wifi,
G17 and other technologies. Radio in all forms as we know won't go away, but
it will morph into something different to stay alive. *Your kids don't know
what a 45 is. And their kids won't likely know what AM/FM was either... *

D'Oh ! - Pocket-Network(sic) G17 is not a 'new media'

-but- a contraction of the "Gallant17" screen name to "G17"

rotfl - oaoa ~ RHF