"gallant17" wrote in message
...


"What you should typically expect through negotiation is half of the
published rate."

Like airlines, most radio stations have many rates, many of which are based
on demand (often called grid rate cards). Rates are highly dynamic.

"A Boston station that typically sold morning drive spots for $150
sold me a package deal for $10."

You could probably find such deals on nearly every station, depending on the
time of the day and the flexibility of the schedule.

"Don't believe radio salespeople for a minute."

There are sleazy sellers in any business. They are generally eliminated as
the customers don't renew so they get canned.

"They skip clients ads on a regular basis."

Untrue. False billing (charging for unaired spots) is a cause for license
revocation. With the computer software available today for scheduling and
the instant feedback from digital broadcast stystems, it is really rare for
a spot to be missed. Any public company that has to comply with recent
legislation such as Sarbox is going to both self audit and have an outside
audit and any discrepancy between actual broadcast and contracts is going to
trigger a large scale investigation.

"Broadcast is too expensive for most small or new businesses to
consider."

Absolutely true in many cases in all but smaller towns and markets. A single
location business will generally only draw clientele from a few miles
around... in a large city, much coverage is wasted as listeners or viewers
or readers of metro papers are generally to far away to come to a specific
single store unless it is unique in the market.

Of course, they claimed blogging is the best marketing tool on earth.


What about all of that bashing of HD Radio? I guess that they need to
search on "hdradiofarce"! Ha! Ha! Eduardo! **** you!

AM HD radio is not going to work because AM is too far gone and there are
too few decent AM signals in the US. FM HD can work based on unique formats
and new radios being developed. Note that the bashers generally have nothing
to do with any stations involved in HD.

On May 27, 6:43*pm, "David Eduardo" wrote:
"gallant17" wrote in message

...



"What you should typically expect through negotiation is half of the
published rate."

Like airlines, most radio stations have many rates, many of which are based
on demand (often called grid rate cards). Rates are highly dynamic.



"A Boston station that typically sold morning drive spots for $150
sold me a package deal for $10."

You could probably find such deals on nearly every station, depending on the
time of the day and the flexibility of the schedule.



"Don't believe radio salespeople for a minute."

There are sleazy sellers in any business. They are generally eliminated as
the customers don't renew so they get canned.



"They skip clients ads on a regular basis."

Untrue. False billing (charging for unaired spots) is a cause for license
revocation. With the computer software available today for scheduling and
the instant feedback from digital broadcast stystems, it is really rare for
a spot to be missed. Any public company that has to comply with recent
legislation such as Sarbox is going to both self audit and have an outside
audit and any discrepancy between actual broadcast and contracts is going to
trigger a large scale investigation.



"Broadcast is too expensive for most small or new businesses to
consider."

Absolutely true in many cases in all but smaller towns and markets. A single
location business will generally only draw clientele from a few miles
around... in a large city, much coverage is wasted as listeners or viewers
or readers of metro papers are generally to far away to come to a specific
single store unless it is unique in the market.



Of course, they claimed blogging is the best marketing tool on earth.

What about all of that bashing of HD Radio? I guess that they need to
search on "hdradiofarce"! Ha! Ha! Eduardo! **** you!

AM HD radio is not going to work because AM is too far gone and there are
too few decent AM signals in the US. FM HD can work based on unique formats
and new radios being developed. Note that the bashers generally have nothing
to do with any stations involved in HD.

"AM HD radio is not going to work because AM is too far gone and there
are
too few decent AM signals in the US. FM HD can work based on unique
formats
and new radios being developed. Note that the bashers generally have
nothing
to do with any stations involved in HD."

"Editorial: AM IBOC in Distress?"

"Citadel Director of Corporate Engineering Martin Stabbert embodied
questions about the efficacy of full-time AM HD when he ordered all
his AMs that had already converted to cease transmitting HD at night,
using language that must have given Ibiquity officials heartburn.
Separately and for different immediate reasons, Cox, in a “let’s wait
and see” move, has tried HD on most of its AM stations but is taking
it off the air day and night, once tested at each facility."

http://www.rwonline.com/pages/s.0044/t.9917.html

No, AM-HD is not going to work because of:

"Citadel Halts AM Nighttime IBOC Operation Amid Complaints"

"An excerpt from his memo to staff reads: In response to the
lackluster performance, the limited benefit and various reports of
significant interference, Citadel is suspending nighttime AM HD
operations at this time. Please reinstate your previous procedures for
daytime-only HD operation as soon as possible.”

http://www.radioworld.com/pages/s.0121/t.8847.html

FM-HD is also a problem:

"HD Interference: Not Just For AM Anymore"

"Radio World Engineering Extra dropped a bomb this month with a very
provocative cover story: 'What Are We Doing to Ourselves, Exactly?'
Written by Doug Vernier, the man who authored the technical
specifications for an ongoing Corporation for Public Broadcasting-
sponsored HD Radio interference analysis, the report is the first of
its kind to document interference between FM-HD stations around the
country. Using anecdotal reportage, some sophisticated contour-
mapping, and presumably 'early data' from the CPB study, Vernier's
article conclusively proves how stations running in hybrid HD/analog
mode can (and do) interfere somewhat significantly with not only
themselves, but their neighbors on the FM dial."

http://diymedia.net/archive/1207.htm#122307

News/talk/sports on the 50kw AM stations is alive-and-well:

WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

http://www.arbitron.com/radio_stations/home.htm

It is the music-oriented FMs that are in trouble:

"Sean Hannity's warning for music-oriented Radio"

"In five years when every car has an iPod connection and you can
listen to anything you want, what is music radio going to do? Sean is
dead right on this point. Within five years we'll see diminishing
ratings on sound-alike music-oriented FM's. And radio will enter a new
age of non-music programming. Not necessarily talk. But not
particularly music... The AM radio style of political talk is only one
facet of what will fast become a burgeoning trend towards non-music."

http://www.hear2.com/2007/12/sean-hannitys-w.html