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Eduardo - Bloggers bash radio!
"gallant17" wrote in message ... "What you should typically expect through negotiation is half of the published rate." Like airlines, most radio stations have many rates, many of which are based on demand (often called grid rate cards). Rates are highly dynamic. "A Boston station that typically sold morning drive spots for $150 sold me a package deal for $10." You could probably find such deals on nearly every station, depending on the time of the day and the flexibility of the schedule. "Don't believe radio salespeople for a minute." There are sleazy sellers in any business. They are generally eliminated as the customers don't renew so they get canned. "They skip clients ads on a regular basis." Untrue. False billing (charging for unaired spots) is a cause for license revocation. With the computer software available today for scheduling and the instant feedback from digital broadcast stystems, it is really rare for a spot to be missed. Any public company that has to comply with recent legislation such as Sarbox is going to both self audit and have an outside audit and any discrepancy between actual broadcast and contracts is going to trigger a large scale investigation. "Broadcast is too expensive for most small or new businesses to consider." Absolutely true in many cases in all but smaller towns and markets. A single location business will generally only draw clientele from a few miles around... in a large city, much coverage is wasted as listeners or viewers or readers of metro papers are generally to far away to come to a specific single store unless it is unique in the market. Of course, they claimed blogging is the best marketing tool on earth. What about all of that bashing of HD Radio? I guess that they need to search on "hdradiofarce"! Ha! Ha! Eduardo! **** you! AM HD radio is not going to work because AM is too far gone and there are too few decent AM signals in the US. FM HD can work based on unique formats and new radios being developed. Note that the bashers generally have nothing to do with any stations involved in HD. |
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