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![]() "Dave" wrote in message ... This station, on a clean channel, covers most of California with a very listenable signal, with only 10 KW days, 1 KW night. Why? Because the frequency doesn't have too many stations on it. Greed killed AM radio, along with the rest of the former USA. The only problem is that there is an amazingly small part of the total radio audience that uses AM at night. And, of itself, 7-Midnight listening to radio is about a third of the daytime levels... Radio audiences and radio advertising are all concentrated in the 6 AM to 7 PM hours. Since radio is a business, we have to focus on the times when some economic benefit can be derived, or we go out of business and have to sell. |
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