RHF wrote:
On Jul 18, 1:57 pm, Dave wrote:
On Fri, 18 Jul 2008 13:07:41 -0700, David Eduardo wrote:
The only problem is that there is an amazingly small part of the total
radio audience that uses AM at night. And, of itself, 7-Midnight
listening to radio is about a third of the daytime levels...
Radio audiences and radio advertising are all concentrated in the 6 AM
to 7 PM hours. Since radio is a business, we have to focus on the times
when some economic benefit can be derived, or we go out of business and
have to sell.
You said yourself you only survey people who live in metro areas, so how
can you speak with any kind of authority regarding how us hillbillies use
the radio?

- Radio broadcasting is to serve the public interest,
- convenience and necessity. If you can serve the
- public and make a few bucks on the side, good for you.

How To Serve Man ~ $erving the Public Interest
http://en.wikipedia.org/wiki/To_Serv..._Twilight_Zone)
Radio Broadcasters Slice and Dice Up the Public into
Marketable Groups and Sell Them to Advertisers.
.
"The Communications Act. The FCC was created by Congress in the
Communications Act for the purpose of “regulating interstate and foreign
commerce in communication by wire and radio so as to make available, so
far as possible, to all the people of the United States, without
discrimination on the basis of race, color, religion, national origin,
or sex, a rapid, efficient, Nation-wide, and world-wide wire and radio
communications service . . . .” (In this context, the word "radio"
covers both broadcast radio and television.) The Communications Act
authorizes the FCC to "make such regulations not inconsistent with law
as it may deem necessary to prevent interference between stations and to
carry out the provisions of [the] Act." It directs us to base our
broadcast licensing decisions on the determination of whether those
actions will serve the public interest, convenience, and necessity."

http://www.fcc.gov/mb/audio/decdoc/p...#_Toc202587518