"KaitoWRX911" wrote in message
...
On Aug 9, 10:53?pm, "David Eduardo" wrote:
"KaitoWRX911" wrote in message

...



The clear channels don't generally cover much that is not covered by
dozens
of FMs in and around each market the 25 original 1 A clears today. At
night,
the AM channels have so much interference that they don't cover much
that
is
not covered by FMs, too. And in any case, night radio listening is very
low... about 10% of all radio listening. So saying people are dependent
on
the clear channel stations when, in fact, there is scant listening to
stations outside their metro areas, is exaggeration. There is some, but
it
is almost statistically insignificant today.

Almost 50% of radio listening is done in cars - almost zero at home.

The truth is that in-car averages about 30%, with the low being around 24%
in New York City and the highs in long-commute markets like LA where it is
around 32%. At work and in home account for a bit over a third each.

Bridge Ratings Industry Study : In-Car Media Use

A company that is no longer around vs. 43 years of Arbitron studies in,
currently, over 280 markets? Bridge had a sample of about 1000. Arbitron
surveys three or 4 million a year.