"Telamon" wrote in message
...

The new band would offer different content from AM and FM. The content
would be local or metro area specific. This would be in sync with the
service area coverage, which is local. They would not carry syndicated
programming. They would carry free commercial supported and for pay
services.

Who is this "different content" going to be aimed at? Virtually no one
under 25 listens regularly to AM radio, and very few listen to FM.
Everyone has the music/programs/whatever they want on their MP3 players and
cell phones. Radio just isn't even on the radar for these people.

That leaves the existing, aging AM/FM audience. So you end up splitting
that audience, or that audience does not embrace the new
content/frequency/radios. The former will kill both, the latter will just
kill the new medium.

If this was done 10 years ago, it MIGHT have made a difference. I just
think it's too late to save AM radio, and FM is not far behind. As the
quote goes, "Listening to radio is like listening to someone else's Ipod,
with commercials". It is simply irrelevant to the current generation.

Of course, it's entirely possible that as these kids get older and get
interested in other things besides the latest Pop Tarts and Boy Bands (like
sports/politics/news/talk), they may start listening. Or they may just
download the shows and listen commercial free on their MP3 players and cell
phones.