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#17
December 24th 08, 11:07 PM
posted to rec.radio.shortwave
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Eduardo - Revenue Falls 20 Percent In November
On Dec 24, 5:58�pm, RHF wrote:
On Dec 24, 8:58�am, wrote: On Dec 23, 9:51 pm, wrote: On Dec 23, 11:29 pm, wrote: On Dec 23, 6:33 pm, PocketRadio wrote: "Revenue Falls 20 Percent In November" NEW YORK -- December 22, 2008: November showed the worst revenue numbers in a long, down year, the RAB reports: Radio revenue was off by 20 percent compared to November 2007. Local fell 21 percent last month, with national off 24 percent, with local and national combining for a 22 percent decline. Off-air revenue, which has risen most months this year, crept up again in November, rising 1 percent. The November dropoff follows reports that grand-total revenue was down 10 percent in October and 8 percent in September. The RAB bases its local and national figures on about 100 markets as reported by Miller Kaplan Arase & Co. http://www.radioink.com/HeadlineEntr...&pt=todaysnews Eduardo - can you spin this in a positive way for HD Radio? So what? �TV station revenue is down. �Auto companies revenue is down. �The whole economy is down. �With businesses going under every day, you should expect this to happen with radio advertising. �No surprise here. �When the economy recovers, so will the advertising income. �That's not to say that radio advertising income will ever be what it was a few years ago, but it will recover somewhat with the economy recovery. �So the stats for November are really worthless as an argument against radio or HD radio. The point is - radio is so strapped that a 20% drop puts pressure on an already stressed industry. �Radio is just trying to keep its head above water. �In that sense 20% IS significant. �Isn't that right Eduardo. I haven't heard of the radio industry asking congress for a bail out. I think it's a shame how some people enjoy seeing others suffer. �I guess some of you think as long as it is someone else's job that is in danger and not your own, it's just fine with you. �That's about as selfish as one can get. � - And hoping that the radio industry will fold - shows the disgusting person you really are. Right-On ! - GET A LIFE!- Hide quoted text - - Show quoted text - Right-On ! You sure showed me! LOL! |
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