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Old December 28th 08, 06:38 PM posted to rec.radio.shortwave
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Default IBOC : It's All About 'Local' Radio Marketing System and DXing BeDamned !

On Dec 28, 12:07*pm, RHF wrote:
On Dec 28, 6:54*am, PocketRadio wrote:





On Dec 27, 11:10 pm, " wrote:


On Dec 27, 7:20 pm, Mike wrote:


I generally avoid the IBOC discussions in this newsgroup, but it
appears that another 50 kW clear channel station has turned it off, at
least at night. WHAS (840 kHz) in Louisville, KY, has had their
nighttime IBOC turned off for at least the last three days. It's been
a great Christmas surprise to be able to clearly receive WCCO (830-
Minneapolis) and KOA (850-Denver) without having to tune out the
annoying IBOC trash.


Way to go!


You might want to drop WCCO and KOA a note about how you like your DX
back again. I always suspected IBOC was there to destroy the distant
stations to protect the local market.


"Editorial on the recent approval of HD Radio (IBOC) in the USA"


- "The reason the big boys in the big markets
- are so pro-IBOC is because they like the hash
- as it wipes out distant signals getting into their
- market.

PocketRadio - Oh did that Light Bulb just go 'ON'.
Yes IBOC helps to insure a Local Radio Market
and Noises-Out the Distant Radio Stations.

- There is no way to stop skip, but if the IBOC hash
- wipes the signal out, then the locals will have to
- listen to their local station.

PocketRadio - Dang that Light Bulb just went 'ON'
again. *Yes IBOC helps to insure a Local Market
and Noises Out the Distant Radio Stations.

- Kind of like legal jamming. Considering that, then
- even if the public does not buy the radios, keeping
- the IBOC signal might be worth their while."

All Radio Advertising is 'local' as with Politics
their may be National and Regional Buys -but-
The Target is the "Local" Radio Listener.

CCRadios may be a National Advertiser on C2C AM
-but- It is a "Local" Advertiser on each of the 500+
'Local' Radio Stations which rebroadcast the ADZ.

-http://www.am-dx.com/amiboc.htm
-
- Yup! With HD Radio receiver sales still in the
- toilet, there is no ROI for HD Radio, but the
- empty digital saddlebags continue to jam,
- which was IBOC's design from the beginning.

PocketRadio - That's Three Light Bulb in a Day :
You are Doing Good and Catching On

but, But. BUT ! All this only really applies to AM/MW
and the Real Intent of IBOC "HD-Radio" is FM Radio
Stations and HD-2 Secondary Broadcasting Channels
and Additional Income Streams from the One Radio
Station License.

Plus remember with rare exceptions there is 'No' DX
in the FM Radio Band like there is almost every Night
in the AM/MW Radio Band : So FM Radio always has
be a Local Only Media Marketing System. *FM IBOC
is just another level of insurance that it remains that way.

Like It Or Not IBOC : It's All About 'Local' Radio
Marketing System and DXing Be Damned ! ~ RHF
*.- Hide quoted text -

- Show quoted text -


"All this only really applies to AM/MW
and the Real Intent of IBOC "HD-Radio" is FM Radio
Stations and HD-2 Secondary Broadcasting Channels
and Additional Income Streams from the One Radio
Station License."

"Addressing The Long Tail: HD2s and HD3s for Fun and Profit"

"Analog radio cannot effectively serve The Long Tail. Broadcasters
have had huge success addressing the 80% with widely popular mass
market content pushed through our loud speakers. But our economic
structure won’t let us take advantage of the few consumers who like
reggae or death metal or comedy or mommy talk. You simply cannot
program niche formats on analog stations and make the numbers work –
listenership and revenue potential are too low to cover capital and
operating costs... So go ahead, grab that Long Tail. It will help your
station, and help the industry."

http://tinyurl.com/66jb9s

"Harvard Business Review: Should You Invest in the Long Tail?"

"Chris Anderson, editor of Wired magazine, argues that the sudden
availability of niche offerings more closely tailored to their tastes
will lure consumers away from homogenized hits. The 'tail' of the
sales distribution curve, he says, will become longer, fatter, and
more profitable. Elberse, a professor at Harvard Business School, set
out to investigate whether Anderson's long-tail theory is actually
playing out in today's markets. She focused on the music and home-
video industries -- two markets that Anderson and others frequently
hold up as examples of the long tail in action -- reviewing sales data
from Nielsen SoundScan, Nielsen VideoScan, the online music service
Rhapsody, and the Australian DVD-by-mail service Quickflix. What she
found may surprise you: Blockbusters are capturing even more of the
market than they used to, and consumers in the tail don't really like
niche products much."

http://www.citeulike.org/user/mmkurth/article/2984768

"Radio: HD Radio's holiday horror"

"We already have too many radio stations on terrestrial AM and FM...
If every man, woman and child in this great country of ours had
complete and total access to HD Radio – it would obliterate the radio
industry. You’d have listeners spread out on to too many radio
stations for any one station to show effective reach and frequency. Do
the math. This blue sky world for HD Radio would put all radio out of
business. No one station would have enough listeners to justify
advertising."

http://tinyurl.com/6omhpv

Oh, really? Looks like HD Radio's business-models is broken - LOL!
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