"PocketRadio" wrote in message
...
On Dec 28, 10:27�am, "David Eduardo" wrote:
"Mike" wrote in message

...
Salty,

Shoo troll, find another bridge - we're celebrating the slow, but
sure, death of MW IBOC!

What is dying is AM itself. The major format is moving to FM, and
listening
levels are declining faster than ever.

"News/Talk/Sports:Radio's Last Bastion"

Only if it moves to FM.

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

Hmm. Let's look at the average persons listening to radio in LA in 1998 and
2008 for all AMs and all FMs.

FM in 2008: 1,089,000 persons. In 1998: 1,116,000 persons. A difference of
only 26,000 persons against about 1.1 million
AM in 2008: 250,000 average persons. In 1998, 305,000 persons... about 17%.

AM in 1998 had a 17 share of LA listening, now it has a 15 share. FM is flat
at 62%. In 25-54, AM has a 12 share. In 18-34, AM has a 5 share... 19 out of
20 listeners are not on AM any more. And LA does better than most markets,
where 25-54 AM shares are below a 10.

Many of the larger 50kw AM stations are ranked in the top-5, and some
are #1, as with WLW. The FMs are just jealous! LOL!

There are no FMs jelous of stations that have most of their listenership
among listeners over 55. Advertisers want listeners between 18 and 54 or 18
and 49, not over 55. There is no ad money for the older listeners that
predominante on FM.

The figures you constantly mention are for listeners 12+ to death, while
advertisers only want narrow adult demos, over 18 and below 55. This is why
more and more AM news/talk formats are moving to FM or starting an FM
simulcast... because only on FM can they reach the under-55 listeners they
so badly need to survive.

David Eduardo wrote:

"PocketRadio" wrote in message
...
On Dec 28, 10:27�am, "David Eduardo" wrote:
"Mike" wrote in message

...
Salty,

Shoo troll, find another bridge - we're celebrating the slow, but
sure, death of MW IBOC!

What is dying is AM itself. The major format is moving to FM, and
listening
levels are declining faster than ever.

"News/Talk/Sports:Radio's Last Bastion"

Only if it moves to FM.

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

Hmm. Let's look at the average persons listening to radio in LA in 1998 and
2008 for all AMs and all FMs.

You look at 'em boy! The rest of us just want to listen to the radio without
your damn IBOC QRM.

Here's a New Year's Resolution for you: Give up the faux Hispanic shtick!

On Dec 28, 11:57*am, "David Eduardo" wrote:
"PocketRadio" wrote in message

...
On Dec 28, 10:27 am, "David Eduardo" wrote:

"Mike" wrote in message

....
Salty,

Shoo troll, find another bridge - we're celebrating the slow, but
sure, death of MW IBOC!

What is dying is AM itself. The major format is moving to FM, and
listening
levels are declining faster than ever.

"News/Talk/Sports:Radio's Last Bastion"

Only if it moves to FM.

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

Hmm. Let's look at the average persons listening to radio in LA in 1998 and
2008 for all AMs and all FMs.

FM in 2008: 1,089,000 persons. In 1998: 1,116,000 persons. A difference of
only 26,000 persons against about 1.1 million
AM in 2008: 250,000 average persons. In 1998, 305,000 persons... about 17%.

AM in 1998 had a 17 share of LA listening, now it has a 15 share. FM is flat
at 62%. In 25-54, AM has a 12 share. In 18-34, AM has a 5 share... 19 out of
20 listeners are not on AM any more. And LA does better than most markets,
where 25-54 AM shares are below a 10.

Many of the larger 50kw AM stations are ranked in the top-5, and some
are #1, as with WLW. The FMs are just jealous! LOL!

There are no FMs jelous of stations that have most of their listenership
among listeners over 55. Advertisers want listeners between 18 and 54 or 18
and 49, not over 55. There is no ad money for the older listeners that
predominante on FM.

The figures you constantly mention are for listeners 12+ to death, while
advertisers only want narrow adult demos, over 18 and below 55. This is why
more and more AM news/talk formats are moving to FM or starting an FM
simulcast... because only on FM can they reach the under-55 listeners they
so badly need to survive.

The problem with your analysis is you don't factor out NPR. NPR is a
big deal in FM. If they were commercial, many NPRs would be number
one. Few NPR stations are AM.

Even you, Mr. Commercial Radio, tune into KCRW. Come on, you can tell
me. Nobody is reading this.... ;-)

wrote in message
...

The problem with your analysis is you don't factor out NPR. NPR is a
big deal in FM. If they were commercial, many NPRs would be number
one. Few NPR stations are AM.

I don't factor out NPR, as they are FM and I am discussing AM. NPR stations
are in the ratings, with the best example being KQED in SF which beats KGO
handily in 25-54.

Even you, Mr. Commercial Radio, tune into KCRW. Come on, you can tell
me. Nobody is reading this.... ;-)

I've never listened to KCRW, don't even know it's dial position. In general,
I find the NPR stuff pompous and self-aggrandizing.

"David Eduardo" wrote in message
...

wrote in message
...

The problem with your analysis is you don't factor out NPR. NPR is a
big deal in FM. If they were commercial, many NPRs would be number
one. Few NPR stations are AM.

I don't factor out NPR, as they are FM and I am discussing AM. NPR
stations are in the ratings, with the best example being KQED in SF which
beats KGO handily in 25-54.

Even you, Mr. Commercial Radio, tune into KCRW. Come on, you can tell
me. Nobody is reading this.... ;-)

I've never listened to KCRW, don't even know it's dial position. In
general, I find the NPR stuff pompous and self-aggrandizing.

LOL.. Pot, kettle..

David Eduardo wrote:

wrote in message
...

The problem with your analysis is you don't factor out NPR. NPR is a
big deal in FM. If they were commercial, many NPRs would be number
one. Few NPR stations are AM.

I don't factor out NPR, as they are FM and I am discussing AM. NPR
stations are in the ratings, with the best example being KQED in SF
which beats KGO handily in 25-54.

Even you, Mr. Commercial Radio, tune into KCRW. Come on, you can tell
me. Nobody is reading this.... ;-)

I've never listened to KCRW, don't even know it's dial position. In
general, I find the NPR stuff pompous and self-aggrandizing.

KCRW is primarily a music station w/ NPR News and self-produced public
affairs. They run Morning Edition, a local Public Affairs show at Noon.
News features until 4. ATC until 7. More PA until 8. The rest is music.

They serve the local community quite well, and the fact that you never
listen is painfully obvious.

They are at various dial positions, depending on where you are. The
main signal from the K-JOY tower is on 89.9 MHz.

"Dave" wrote in message
m...
David Eduardo wrote:

wrote in message
...


KCRW is primarily a music station w/ NPR News and self-produced public
affairs. They run Morning Edition, a local Public Affairs show at Noon.
News features until 4. ATC until 7. More PA until 8. The rest is music.

From the program schedule, they are only music 9AM to noon and 8 to
midnight, with various NPR and other news / talk / business shows the rest
of the time. That is hardly a music station.

They serve the local community quite well, and the fact that you never
listen is painfully obvious.

I don't listen because a) I have stations I work with to listen to, b) I
don't like the liberal / holier than thou attitude of Morning Edition, and
c) I listen to news that actually includes things of interest to me, in my
principal language (Morning Edition can go weeks without any Latin American
news, for example).

They are at various dial positions, depending on where you are. The main
signal from the K-JOY tower is on 89.9 MHz.

They are actually on the KYSR tower on Mulholland Drive, with a relatively
low power. It has not been "The K-Joi" site for several decades.