"PocketRadio" wrote in message
...
On Dec 28, 10:27�am, "David Eduardo" wrote:
"Mike" wrote in message

...
Salty,

Shoo troll, find another bridge - we're celebrating the slow, but
sure, death of MW IBOC!

What is dying is AM itself. The major format is moving to FM, and
listening
levels are declining faster than ever.

"News/Talk/Sports:Radio's Last Bastion"

Only if it moves to FM.

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

Hmm. Let's look at the average persons listening to radio in LA in 1998 and
2008 for all AMs and all FMs.

FM in 2008: 1,089,000 persons. In 1998: 1,116,000 persons. A difference of
only 26,000 persons against about 1.1 million
AM in 2008: 250,000 average persons. In 1998, 305,000 persons... about 17%.

AM in 1998 had a 17 share of LA listening, now it has a 15 share. FM is flat
at 62%. In 25-54, AM has a 12 share. In 18-34, AM has a 5 share... 19 out of
20 listeners are not on AM any more. And LA does better than most markets,
where 25-54 AM shares are below a 10.

Many of the larger 50kw AM stations are ranked in the top-5, and some
are #1, as with WLW. The FMs are just jealous! LOL!

There are no FMs jelous of stations that have most of their listenership
among listeners over 55. Advertisers want listeners between 18 and 54 or 18
and 49, not over 55. There is no ad money for the older listeners that
predominante on FM.

The figures you constantly mention are for listeners 12+ to death, while
advertisers only want narrow adult demos, over 18 and below 55. This is why
more and more AM news/talk formats are moving to FM or starting an FM
simulcast... because only on FM can they reach the under-55 listeners they
so badly need to survive.