On Jan 1, 12:39*pm, Pocket-Radio wrote:
On Dec 30 2008, 8:03*pm, "Bob Campbell" wrote:





"David Eduardo" wrote in message

.. .

Obviously, the people who wish to continue in denial or living in a dream
world of self-invented fiction and fantasy will not be convinced by facts.
I would avoid those people myself.

Indeed. *Since David is the *only* regular poster here who actually works in
radio, I believe his postings and generally ignore everyone else's. *He has
access to actual facts, not just anecdotes.

Also, I find it fascinating that so many people here seem to be cheering the
demise of HD. * As HD goes, so goes radio. * The fact that HD appears to be
failing only reinforces the idea that there is no interest in radio at all.
No one cares about HD because no one listens to commercial radio any more.

Be careful what you wish for.

Radio as we know it is dying. The industry still has their collective
heads in the sand.
While (cume) total listening remains strong, (TSL) time spent
listening continues to trend down. FM radio made the mistake of
becoming jukebox clones, and forgot they were still in the
entertainment business. Wall Street operators cheapened the product by
eliminating talented people and reducing the ones who remain to
glorified button pushers and voice trackers. Homogenized formats,
endless promos and playing 10 spots in a row hurt radio further. *Say
what you want about satradio, but it came to be because enough people
grew tired of commercial radio's trash programming. Adults 35+ still
listen to radio. Adults 12-34 listen to radio when there is nothing
else. Advertisers are demanding accountability, a concept foreign to
most broadcasters. New media is growing in part because it addresses
their accountability needs. Before our recent world wide economic
meltdown, radio revenues have to been flat and trending down for
years. Traditional media dollars are shifting to the Internet.

Steve Jobs built a better jukebox, and like no time in history users
can carry 500 songs in the palm of their hands. Research points to
ipod fatigue and that users grow tired of managing their own playlist.
While that maybe true for some, for others it’s a small issue. *The
research comes from well-funded groups with agendas, where asking the
right questions distorts the results, its not pure. PPM is turning
some well-believed ideals on its head. Radio's loyal audience, doesn't
exist, radio doesn't have exclusive cumes, listeners aren’t listening
for long time periods.

From station to station, market-to-market radio all sounds the same.
The trends are for more syndicated programming, and AM talk formats
moving to FM where traditional music once ruled.

Free music is everyplace today. Thanks to the Internet, DJ's are
becoming a dying breed because for the first time in history, users
can program their own playlist live, and share it with other
listeners. The concept of top down programming from the PD is old
school.

Growth of HD is slow and offers listeners more of the same jukebox
cloned formats found on FM radio. And in homes, you'll find 8 radios
that listeners are comfortable with how they sound and the various
formats. HD doesn't offer compelling reasons to upgrade.

The next generation has unplugged from radio. Sticking to old school
radio will kill HD. *Radio of the future, will include the ability to
store music and capture digital streams. We live in a times-shifted
world where users can control and delete content. Give listeners the
ability to program their own music and content from their HD radio.

Radio's last hope is talent, where original content comes from writing
and research. Playing music, mass media style is dead, something the
next generation of listeners have no interest in.

The bloodiest battle is taking place on the dashboard. While radio
continues to defend the fortress, radio’s enemy is climbing the walls.
Expect within the next 5-10 years every dashboard will be Internet
enabled. Either free or paid wireless Internet access will be
commonplace. Radio’s current group of corrupt Wall Street leaders know
this to be true. And The NAB continues to play their lobbyist games,
wasting resources fighting satradio, which hasn’t worked. The future
won’t stop and technology is going to change how you and I receive
information. Radio lives in a world of denial afraid to make changes,
while clinging onto the past, afraid they’ll loose power and control.

Change is coming!- Hide quoted text -

- Show quoted text -

"The Bridge Ratings Report - The Impact of Wireless Internet"

"The availability of wireless Internet in-car poses a signficant
threat to traditional as well as satellite radio. This study projects
that the growth of Wi-Fi in-car should reach more than 50% of the U.S.
population after nine years of market availability."

http://www.bridgeratings.com/press_0...i%20Impact.htm

"Chrysler announces wireless Internet access in 2009 models"

"As long predicted in this blog and elsewhere (okay, everywhere), it
is inevitable that every new car driving off a showroom lot will
eventually be high-speed Internet enabled. And the consequences for
the radio industry - both good and bad - are profound... Fourth, that
tiny whimper you just heard was the final gasp of HD Radio. Time to
move on to the real challenges, radio."

http://www.hear2.com/2008/06/chrysler-announ.html

Here! Here!