WBZ Boston has shut off their HD tonight!
 

"Dave" wrote in message
m...
Seriously, KGO even has podcasts of most shows, as well as the stream.

Going from a shirt-pocket radio to a PC connected to two grids is easier
how?


You do what I do. Stream it then housecast it via one of the many available
home AM or FM transmitters. Then you can use your shirt-pocket radio
anywhere on your property.

95% of my radio listening is done this way now. I get the content *I*
choose from anywhere in the world, anywhere in my house. I'm no longer
limited to local stations, but still have the convenience of a portable
radio.

Best of both worlds.

WBZ Boston has shut off their HD tonight!
 

"elaich" wrote in message ...
"Bob Campbell" wrote in news:TZqdnY878-
:

Callers can come from anywhere in the
world.


But they don't. They are usually up and down the West Coast, some in
Nevada, and all listening over the air, because they say they are.

This conversation is fruitless. Eduardo is as firmly set in his opinion as
we are, and there's nothing wrong with that. However, the writing is on
the
wall for IBOC, and he knows it if he won't admit it.

The writing is on the wall for AM radio, and *you* know even if you won't
admit it. AM radio is dying, everything is moving to FM. With AM dying,
there is no need for HD.

With all of the AM talk moving to FM, again there is no need for HD, as
standard FM is more than adequate for talk.

This whole HD radio effort is about 10 years too late. Not enough people
listen to the radio, for enough hours each day/week/month/whatever, to make
HD worthwhile. The young people who are into music/buying music listen to
MP3 players, not FM radio.

Simply put, not enough people care about radio any longer. It is perceived
as (and IS) ancient technology. In today's digital world, radio is simply
irrelevant to the upcoming generations, regardless of what old farts like me
think about it.

Kids today have shirt pocket MP3 players, not shirt pocket radios.

WBZ Boston has shut off their HD tonight!
 

On Jan 4, 11:08�pm, elaich wrote:
"Bob Campbell" wrote in news:TZqdnY878-
:

Callers can come from anywhere in the
world.

But they don't. They are usually up and down the West Coast, some in
Nevada, and all listening over the air, because they say they are.

This conversation is fruitless. Eduardo is as firmly set in his opinion as
we are, and there's nothing wrong with that. However, the writing is on the
wall for IBOC, and he knows it if he won't admit it. They are being turned
off all over the country, as the stations are realizing they were sold a
pig in a poke, and nobody is listening. It would only attract the techie
group anyway, and they will rush to streaming radio in their cars as soon
as it's available. The avarage person who turns on their car radio for
traffic, or their kitchen radio for news and sports knows they don't need
HD to hear it. That was the flaw in the system from the very beginning. The
crowd they might have attracted don't listen to radio at all.

Go to http://www.alexa.com/ and run the graphs for max time period and
for pageviews for hdradio.com and msndirect.com - the graphs are flat.
Clear Channel made a deal with MSNDirect for traffic services, but no
one is interested.

WBZ Boston has shut off their HD tonight!
 

Bob Campbell wrote:
"Dave" wrote in message
m...
Seriously, KGO even has podcasts of most shows, as well as the stream.

Going from a shirt-pocket radio to a PC connected to two grids is
easier how?


You do what I do. Stream it then housecast it via one of the many
available home AM or FM transmitters. Then you can use your
shirt-pocket radio anywhere on your property.

95% of my radio listening is done this way now. I get the content *I*
choose from anywhere in the world, anywhere in my house. I'm no
longer limited to local stations, but still have the convenience of a
portable radio.

Best of both worlds.

That's even more convoluted. If i want to listen to KGO, anywhere west
of Phoenix, I wait 'til the sun goes down and tune any radio to 810 KHz.

I stream Nova M from Phoenix, and broadcast that, and KPFT on the
weekends, and Drone Zone all night long. I have a Drake SW2 by my head
when I sleep, usually on KGO or KKOH (which has been degraded by an
oldies station from Sedona).

WBZ Boston has shut off their HD tonight!
 

Bob Campbell wrote:


Kids today have shirt pocket MP3 players, not shirt pocket radios.



"Kids" are the brain-dead simpletons 'dwardo's "ratings" are designed to
quantify. Making the world "kids-centric" is not a good idea.

WBZ Boston has shut off their HD tonight!
 

Bob Dobbs wrote:
Telamon wrote:
How else am I going to listen to Dr. Bill Wattenburg but tune in KGO?

There's other outlets for his brand of pseudo science and whining,
even Alex Jones is more entertaining.


Dr. Bill is not pseudo-science; he's selective science.

WBZ Boston has shut off their HD tonight!
 

Bob Dobbs wrote:


Some of the spots on KGO are ads within ads for a couple establishments,
and the ones for roofing services are pretty much local to the area.


They have a statewide replacement windows sponsor and fresh flowers
direct that they run in the evenings.

WBZ Boston has shut off their HD tonight!
 

Bob Dobbs wrote:
Dave wrote:
You should be able to rotate the radio a little and null out some of
the Mexicans.

We used to go to the Mountains east of San Diego to have enough parallax
to separate KOMO from KCEO at night as we were on the same vector for
both in town. This was only a part of the nighttime fun for radio geeks
but I doubt the average listener is going 40 miles away to allow a null
for anything, they'd just tune elsewhere.


I have KOMO 1000 on right now. Thay have a consistently reliable signal
up and down the whole West Coast, but they are encroached badly.

1000 KHz KOMO s9+10 1413z 34.4, -118.4

"Tacoma RV Sale-Tacomadome"

Now some religious ***** is taking over (It is after 6 AM local)

*people claiming to hear "voices" really freaks out us rational types.
Somebody spoke to Berkowitz, too.

WBZ Boston has shut off their HD tonight!
 

"Dave" wrote in message
m...

That's even more convoluted. If i want to listen to KGO, anywhere west of
Phoenix, I wait 'til the sun goes down and tune any radio to 810 KHz.

But what if you don't want to "wait 'til the sun goes down"? Besides, the
only way to get KGO on the east coast (where I am) is to stream it.

WBZ Boston has shut off their HD tonight!
 

"Dave" wrote in message
m...
There is way too much emphasis on revenue. Not enough emphasis on
service. Radio should educate and inform, and have fun doing it.

But in order to do *any* of that, you need revenue first. These are
businesses, not non-profit charities.

WBZ Boston has shut off their HD tonight!
 

Bob Dobbs wrote in news:496ec8ca.3687390
@chupacabra:

Must be an awful slow death, cause there's an AM station every 10kc at
night and although there are gaps, plenty of stations during the day.

He's been pushing this "AM is dying" agenda when it's just not true.

Have a look at this:

http://www.amlogbook.com/freq.htm

This is a database of all the currently licensed AM stations in the US and
Canada. Note that the ones with a # are silent. What is the percentage of
silent? Maybe 5%? And some of them have been silent for years.

He's using this agenda to promote his "we need IBOC to save AM radio"
agenda, when there is no reason to save anything. If anything kills AM, it
will either be finances, or the coming revolution of Internet radio fed
into almost anything you can imagine. IBOC will die along with it, and
that's only a few years away.

WBZ Boston has shut off their HD tonight!
 

On Jan 5, 4:25�pm, elaich wrote:
Bob Dobbs wrote in news:496ec8ca.3687390
@chupacabra:

Must be an awful slow death, cause there's an AM station every 10kc at
night and although there are gaps, plenty of stations during the day.

He's been pushing this "AM is dying" agenda when it's just not true.

Have a look at this:

http://www.amlogbook.com/freq.htm

This is a database of all the currently licensed AM stations in the US and
Canada. Note that the ones with a # are silent. What is the percentage of
silent? Maybe 5%? And some of them have been silent for years.

He's using this agenda to promote his "we need IBOC to save AM radio"
agenda, when there is no reason to save anything. If anything kills AM, it
will either be finances, or the coming revolution of Internet radio fed
into almost anything you can imagine. IBOC will die along with it, and
that's only a few years away.

AM-IBOC will just hasten the death of AM - I agree, that there are
tons of AM radio stations, and many of the 50kw are ranked in the
top-5, or #1 in their marketsw, such as WLW. It is the music-oriented
FMs that are screwed:

"News/Talk/Sports: Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

Some FMs are simulcating their successful AM formats, but the AMs
shall remain - listeners expect news/talks/sports on AM ,with its wide
nighttime coverage. Eduardo has an obvious hate of AM radio - his
death theory is an excuse for AM-HD's failure. Also, in Wash, D.C.,
and I suspect elsewhere, FM-HDs are shutting off IBOC. Too expensive
with no ROI, just as what is happening in Europe.

WBZ Boston has shut off their HD tonight!
 

"elaich" wrote in message ...
Bob Dobbs wrote in news:496ec8ca.3687390
@chupacabra:

Must be an awful slow death, cause there's an AM station every 10kc at
night and although there are gaps, plenty of stations during the day.

He's been pushing this "AM is dying" agenda when it's just not true.

Yes it is. While stations are still on the air, and AM in smaller markets is
somewhat viable as is very low cost, low income niche programming (like
farsi in LA), the listening to AM is decreasing every year. For example, in
Houston, it's onloy 12% of all listening, and under age 55, it's in single
digits. Since advertisers essentially never look for over-55 audiences, and
most AM audiences are over 55, the revenue has been collapsing for a number
of years.

The key indicator is that major AM talk stations, crippled revenue-wise by
the old audience, have moved to FM or are simulcasting on FM in transition,
with more of this happening as the problem gets worse.

What we will end up with is a bunch of stations appealing to smaller ethnic
groups, lots more religious staitons, and a few where any Joe with an ego
can buy time to do their own show.

He's using this agenda to promote his "we need IBOC to save AM radio"
agenda, when there is no reason to save anything. If anything kills AM, it
will either be finances, or the coming revolution of Internet radio fed
into almost anything you can imagine. IBOC will die along with it, and
that's only a few years away.

HD Radio will not help AM in this economy. People won't buy the radios, and
new car sales have collapsed. AM, already near death before the recession,
will end up a wasteland of infomercials and other stuff with no audience at
all.

WBZ Boston has shut off their HD tonight!
 

"PocketRadio" wrote in message
...
On Jan 5, 4:25�pm, elaich wrote:

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio."

FM listening is off only a small amount over the last 20 years. AM listening
is off 30% in the the same period, and that which is left is, in its
majority, over 55 and unsalable to advertisers.

Some FMs are simulcating their successful AM formats, but the AMs
shall remain

50 KW KIRO in Seattle moved to FM entirely. 50 kw WIBC in Indianapolis moved
to FM entirely. KTAR, the best signal in Phoenix, moved entirely to FM.
WTOP, 50 kw in DC moved to FM entirely. New startup FM talk stations in
places like Pittsburgh (beating KDKA in salable age groups already) are
killing the AM talkers. KCBS, 50 kw in San francisco, is transitioning to
FM, as is 50 kw KSL in Salt Lake City and 50 kw WWL in New Orleans.

The AMs are dying of old age, and the few successful ones are moving their
formats to an FM station they own, or even buying one to move it.

listeners expect news/talks/sports on AM ,with its wide
nighttime coverage.

Nearly every AM in the US has less night coverage than day coverage due to
skywave interference from co channel staitons.

WBZ Boston has shut off their HD tonight!
 

On Jan 5, 9:37�pm, "David Eduardo" wrote:
"PocketRadio" wrote in message

...
On Jan 5, 4:25 pm, elaich wrote:

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio."

FM listening is off only a small amount over the last 20 years. AM listening
is off 30% in the the same period, and that which is left is, in its
majority, over 55 and unsalable to advertisers.

Some FMs are simulcating their successful AM formats, but the AMs
shall remain

50 KW KIRO in Seattle moved to FM entirely. 50 kw WIBC in Indianapolis moved
to FM entirely. KTAR, the best signal in Phoenix, moved entirely to FM.
WTOP, 50 kw in DC moved to FM entirely. New startup FM talk stations in
places like Pittsburgh (beating KDKA in salable age groups already) are
killing the AM talkers. KCBS, 50 kw in San francisco, is transitioning to
FM, as is 50 kw KSL in Salt Lake City and 50 kw WWL in New Orleans.

The AMs are dying of old age, and the few successful ones are moving their
formats to an FM station they own, or even buying one to move it.

listeners expect news/talks/sports on AM ,with its wide
nighttime coverage.

Nearly every AM in the US has less night coverage than day coverage due to
skywave interference from co channel staitons.

"News/Talk/Sports: Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

WTOP just became Federal News Radio 1500 AM. I called KSL and WWL and
they have no plans to shut off their AMs.

WBZ Boston has shut off their HD tonight!
 

"PocketRadio" wrote in message
...

WTOP just became Federal News Radio 1500 AM. I called KSL and WWL and
they have no plans to shut off their AMs.

Yet. Call them again in 5 years.

WBZ Boston has shut off their HD tonight!
 

On Jan 5, 6:10*am, Dave wrote:
Bob Dobbs wrote:

Some of the spots on KGO are ads within ads for a couple establishments,
and the ones for roofing services are pretty much local to the area.

- They have a statewide replacement windows sponsor
- and fresh flowers direct that they run in the evenings.

Any Sponsor with a 1-800 # is 'potentially' Nation-Wide.

Any Sponsor with a WebSite is 'potentially' World-Wide.

Having said that 95% of the Listeners are 'Local' and it
is those Listeners that all the Sponsors are going after
{trying to reach} : The other 5% is simply not effective
use of their Advertising Dollars

Advertising is about getting the "Biggest Bang for the Buck"

Network and Syndicated Radio Shows that can put the
same Nation-Wide Advertisement Buy on 150, 300, and
450 or more "Local" Radio Stations is the 'norm'.

6:58 PM PST on 5 JAN 2009
WebX.Com part of Cisco
KGO Business News {KGO Self-Promo}
Consumer Talk Program {KGO Self-Promo}
Income-at-Home-55.Com
- - - Traffic Report
Freedom-222.Com
- - - ABC News
Lead : Leon Panetta to Head CIA
Auto Industry Down in DEC 2008
Toyota Down
Al Franklin Wins US Senate
Roland Burris Appoint
* 3 2 1 ACE Hardware AD {ABC Network}
* Centrum Silver {ABC Network}
One # 1 of the Gene Burns Program
Lead Item Michael Lewis NY Times Article

idtars ~ RHF

WBZ Boston has shut off their HD tonight!
 

On Jan 5, 5:47*am, Dave wrote:
Bob Campbell wrote:
"Dave" wrote in message
om...
Both also stream their broadcasts on the net, as do most stations
these days. * KGO is even in iTunes. * Callers can come from anywhere
in the world.

Yes, but they don't show up in the Arbitrary ratings.

Exactly. * Callers from outside of their primary listening area are
meaningless. * Its all about local listeners as far as local advertisers
are concerned. * *Mike's muffler shop in San Francisco doesn't care that
I am listening via the web on the east coast, since I am not going to
drive my car 3000 miles to get a new muffler.

- There is way too much emphasis on revenue.
-*Not enough emphasis on service.
-*Radio should educate and inform, and have fun doing it.
- The best stations were the ones run by eccentrics.

Dave,

Commercial AM & FM Radio and TV is a Business.

PBS TV and NPR Radio are Public Services.

the business of radio is a business ~ RHF

WBZ Boston has shut off their HD tonight!
 

On Jan 5, 7:03*pm, "Bob Campbell" wrote:
"PocketRadio" wrote in message

...

WTOP just became Federal News Radio 1500 AM.

- - I called KSL and WWL and they have no plans
- - to shut off their AMs.

- Yet. * Call them again in 5 years.

Yeah at sometime in the future when they get to the
80% FM Radio Listeners to 20% AM Radio Listeners
and both AM & FM Stations are costing them the
same operating expense the AM will be turned OFF.

and Sold to a Religious Broadcaster within 10 Years
the AM/MW Radio Band will be called the All-Mighty
{GOD} Radio Band - Amen ~ RHF {It's A Vision Thing}

WBZ Boston has shut off their HD tonight!
 

"David Eduardo" wrote in message
...

"PocketRadio" wrote in message
...
On Jan 5, 4:25?pm, elaich wrote:

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio."

FM listening is off only a small amount over the last 20 years. AM
listening is off 30% in the the same period, and that which is left is, in
its majority, over 55 and unsalable to advertisers.

Some FMs are simulcating their successful AM formats, but the AMs
shall remain

50 KW KIRO in Seattle moved to FM entirely. 50 kw WIBC in Indianapolis
moved to FM entirely. KTAR, the best signal in Phoenix, moved entirely to
FM. WTOP, 50 kw in DC moved to FM entirely. New startup FM talk stations
in places like Pittsburgh (beating KDKA in salable age groups already) are
killing the AM talkers. KCBS, 50 kw in San francisco, is transitioning to
FM, as is 50 kw KSL in Salt Lake City and 50 kw WWL in New Orleans.


How do they manage to do that? In most even mid-sized markets, the band is
full. There is not a single channel available based on the standard 800KHz
station separation even in the Portland, OR market. A bunch of years ago,
they even did a frequency shuffle to accomodate more stations (98.598.7,
add 97.9; added 94.7 and 96.3) They've even got 6 LP translators in there
besides a full band of commercial stations.. If they can find room to stuff
in any AM stations in there.... and the list doesn't even count LPFM's, and
there are already several stations only 400KHz apart. Have a look at
http://www.radio-locator.com/cgi-bin...ity=97214&sid= and
tell me where KEX, or KXL, let alone any of the other city-wide AM signals
could relocate to. Please note... every one of those signals is very easily
heard most anywhere in the city (there are shadow areas for some of the FM's
behind hills).

WBZ Boston has shut off their HD tonight!
 

"PocketRadio" wrote in message
...

WTOP just became Federal News Radio 1500 AM. I called KSL and WWL and
they have no plans to shut off their AMs.

Yeah, right. Bruce is not going to take your call.

And they will not shut them off... just use them for more niche programming.

WBZ Boston has shut off their HD tonight!
 

"blitz" wrote in message ...
David Eduardo writes...

The AMs are dying of old age

I keep seeing you write this, and then I notice there are three new
AMs being built in my mid-50s market city, one of them 50kw days/10kw
nights.

Like the 50 kw in Boise that came on a few years ago, and is now dark.

Building a station is no guarantee it will have listeners, and the age of AM
listeners is such that there is no guarantee they will have advertisers.

Radio is dying a financial death... fewer listeners, and mostly only old.

WBZ Boston has shut off their HD tonight!
 

"RHF" wrote in message
...
On Jan 5, 7:03 pm, "Bob Campbell" wrote:
"PocketRadio" wrote in message

...

WTOP just became Federal News Radio 1500 AM.

- - I called KSL and WWL and they have no plans
- - to shut off their AMs.

- Yet. Call them again in 5 years.

Yeah at sometime in the future when they get to the
80% FM Radio Listeners to 20% AM Radio Listeners
and both AM & FM Stations are costing them the
same operating expense the AM will be turned OFF.


KSL's sales demos are almost all from its FM already... so much so they lead
with the FM frequency in all station mentions, not the AM 1160.

The AM is over 55, the FM is under 55. The sales come from the FM.

WBZ Boston has shut off their HD tonight!
 

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message


50 KW KIRO in Seattle moved to FM entirely. 50 kw WIBC in Indianapolis
moved to FM entirely. KTAR, the best signal in Phoenix, moved entirely to
FM. WTOP, 50 kw in DC moved to FM entirely. New startup FM talk stations
in places like Pittsburgh (beating KDKA in salable age groups already)
are killing the AM talkers. KCBS, 50 kw in San francisco, is
transitioning to FM, as is 50 kw KSL in Salt Lake City and 50 kw WWL in
New Orleans.


How do they manage to do that?

They buy an FM or they use an FM in their cluster and put the AM programming
on it.

In most even mid-sized markets, the band is
full. There is not a single channel available based on the standard 800KHz
station separation even in the Portland, OR market.

All sports just moved to FM in Portland... again, a station in a cluster
that was not doing as well as the potential that is there for FM sports
talk.

and
tell me where KEX, or KXL, let alone any of the other city-wide AM signals
could relocate to.

They are not relocating as in exchanging the AM channel for FM. They are
taking the intellectual property that is now distributed on AM and
distributing it on an FM channel... either by buying an FM or using one they
already have.

Please note... every one of those signals is very easily
heard most anywhere in the city (there are shadow areas for some of the
FM's behind hills).

50% to 60% of AM listening is by persons over 55... in a market like
Portland where there is a lot of agency business... as much as 50% is local
and regional and national agency business... owners know that there are
essentially no agency buys for 55 plus.

WBZ Boston has shut off their HD tonight!
 

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
Yes it is. While stations are still on the air, and AM in smaller markets
is somewhat viable as is very low cost, low income niche programming
(like farsi in LA), the listening to AM is decreasing every year. For
example, in Houston, it's onloy 12% of all listening, and under age 55,
it's in single digits. Since advertisers essentially never look for
over-55 audiences, and most AM audiences are over 55, the revenue has
been collapsing for a number of years.

Then what needs to happen is that advertisers and station admen need to
take their collective heads out of their collective asses and start paying
attention to the largest segment of the population with the largest amount
of disposable income: The boomers (those over 50! imagine that!).

This has been researched by every company that sells anything of any
importance in the US. The older the consumer, the harder it is to chage
brand and purchasing preferences... to the extent that the cost of the sale
may exceed the profit when talking about 55+. If they can not make money,
they won't go after a segment of the population.

In fact, 18-49 is replacing 25-54 as the prime sales demo... because that is
where the best consumers are.

Radio stations have no influence over the ages agency media departments buy.
Trying to change the target is nearly impossibley. And the agencies have no
say over what they are told to buy by the client, who has likey spent
millions.... hundreds of millions in the case of ones like p&G... to know
who their best potential consumers are.

Go to a liquor store and you will see why beer companies advertise almost
exclusively the 21-39 year old men... they consume 80% of the beer in
America.

WBZ Boston has shut off their HD tonight!
 

Bob Campbell wrote:
"Dave" wrote in message
m...

That's even more convoluted. If i want to listen to KGO, anywhere
west of Phoenix, I wait 'til the sun goes down and tune any radio to
810 KHz.

But what if you don't want to "wait 'til the sun goes down"? Besides,
the only way to get KGO on the east coast (where I am) is to stream it.

Convenience and portability. It's a hassle to web stream. Try it while
backpacking.

WBZ Boston has shut off their HD tonight!
 

Bob Campbell wrote:
"Dave" wrote in message
m...
There is way too much emphasis on revenue. Not enough emphasis on
service. Radio should educate and inform, and have fun doing it.

But in order to do *any* of that, you need revenue first. These are
businesses, not non-profit charities.

There's a happy medium between corporate bottom line thinking and on-air
fundraising. Shareholders cost money. Atrium offices cost money. This
all takes away from the core function of a radio station, i.e. doing
good radio.

WBZ Boston has shut off their HD tonight!
 

David Eduardo wrote:



What we will end up with is a bunch of stations appealing to smaller
ethnic groups, lots more religious staitons, and a few where any Joe
with an ego can buy time to do their own show.

Sounds good to me; beats Rush Limbaugh anyway.

WBZ Boston has shut off their HD tonight!
 

"Dave" wrote in message
m...

Convenience and portability. It's a hassle to web stream. Try it while
backpacking.


MP3 player solves that.

WBZ Boston has shut off their HD tonight!
 

RHF wrote:


the business of radio is a business ~ RHF
.

A business that worked better (for the listeners especially) when
companies could not own more than 12 radio stations. Diversity is good
for society.

WBZ Boston has shut off their HD tonight!
 

David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with you
for attempting to marginalize me.

WBZ Boston has shut off their HD tonight!
 

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because that
is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version of
radio chooses to not provide me with any service. Therefore I have no
reason to support you and will do whatever I can to get even with you for
attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

WBZ Boston has shut off their HD tonight!
 

Bob Campbell wrote:
"Dave" wrote in message
m...

Convenience and portability. It's a hassle to web stream. Try it
while backpacking.


MP3 player solves that.

That would be canned, not live.

WBZ Boston has shut off their HD tonight!
 

David Eduardo wrote:

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with
you for attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

I don't buy any name brand **** except maybe Shell gasoline. The worse
the product the better the ad campaign.

You wouldn't know "service" if you tripped over it.

WBZ Boston has shut off their HD tonight!
 

"Brenda Ann" wrote in message
...
Saying that 50+ don't pay attention to ads is ludicrous. May have been
more the case in previous generations, but us boomers grew up with radio
and television advertisements, and use that information a lot more than
you seem to think.

Its not that "50+ don't pay attention to ads", it is that 50+ tend to buy
less things than 18 - 50 year olds. When you hit mid 50s/60s, you
*generally* are out of the loop as far as "I must have the latest and
greatest gadget/computer/phone/TV/car/house/furniture/appliances" whatever,
because you get into the mindset of "what I have now works fine and I don't
feel like changing".

At least that is how they are perceived by advertisers, and they do *loads*
of research into this sort of thing.

WBZ Boston has shut off their HD tonight!
 

On Wed, 7 Jan 2009 20:53:03 UTC, "Brenda Ann"
wrote:


"Dave" wrote in message
m...
David Eduardo wrote:

"Dave" wrote in message
m...
David Eduardo wrote:


In fact, 18-49 is replacing 25-54 as the prime sales demo... because
that is where the best consumers are.


Because that is where you find the highest percentage of dumbasses.

No, because that is where brand preferences are formed.

I am over 50 and I am not a consumer. Therefore, your twisted version
of radio chooses to not provide me with any service. Therefore I have
no reason to support you and will do whatever I can to get even with you
for attempting to marginalize me.

Commercial radio can not provide people over 55+ with a specifically
targeted service because there is no revenue to support it.

If you want to protest, don't buy P&G products, etc. It's the major
advertisers who determine this, not stations.

I don't buy any name brand **** except maybe Shell gasoline. The worse
the product the better the ad campaign.

You wouldn't know "service" if you tripped over it.

The only name brand I'm loyal to (and that only when I'm in the mood for a
cola) is Pepsi. Anything else I consider what's on sale (gee, don't they
advertise those on the radio?) or what looks or sounds good at the time.
I'm set in my ways as to the sorts of things I like or don't like, but am
always open to trying most anyone's version thereof (if I'm in the mood for
seafood, an ad for Mrs. Paul's or Gorton's or Long John Silver's could push
me in that direction..)
Here is South Florida they were going to close Long John Silver's, but
they decided to redo them, thank God, and update the menus. I still
like the original with a lot of extra "crispies" with the fish! They
still have a lot of Arthur Treacher's/Miami Subs/Kenny Roger's
all-in-one restaurants, though I think the Kenny Roger's are toast. I
still think of the Seinfeld episode, "The Chicken Roaster" when I
think of Kenny.

WBZ Boston has shut off their HD tonight!
 

"Brenda Ann" wrote in message
...

Saying that 50+ don't pay attention to ads is
ludicrous. May have been more the case in previous generations, but us
boomers grew up with radio and television advertisements, and use that
information a lot more than you seem to think.



Nobody said that 55+ (it's not 50+, it's the marketing demo of 55+) did not
hear ads. I said that it took more "hears" to make a sale than, often times,
the profit on the sale will pay for. So, marketers go for younger age groups
that will have less well formed buying patterns and will respond to fewer
impressions.

Why Radio Can't Sell To The Geritol Generation Age 55+
 

On Jan 7, 8:53*pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...

Saying that 50+ don't pay attention to ads is

- - ludicrous. May have been more the case in
- previous generations, but us boomers grew up
- with radio and television advertisements, and use
- that information a lot more than you seem to think.

BAD,

Yes we are programmed to be good consumers.

just push the right buttons ~ RHF

- Nobody said that 55+ (it's not 50+,
- it's the marketing demo of 55+) did not hear ads.
- I said that it took more "hears" to make a sale than,
- often times, the profit on the sale will pay for.
- So, marketers go for younger age groups that
- will have less well formed buying patterns and
- will respond to fewer impressions.

d'Eduardo,

Sounds like no one has done any valid research
on Who and What sells to the 55+ Age Group :
1 - The First Time
2 - Every Time
-translation- Bad Marketing Research & Techniques
[ Know Your Customer and What They Want ]
-hint- Match the Products and Services to the Customer.

idtars ~ RHF -aka- The Geritol Generation
http://en.wikipedia.org/wiki/Geritol
http://en.wikipedia.org/wiki/Hee_Haw
http://en.wikipedia.org/wiki/Original_Amateur_Hour
http://en.wikipedia.org/wiki/The_Lawrence_Welk_Show

WBZ Boston has shut off their HD tonight!
 

In article ,
David Eduardo wrote:
50 KW KIRO in Seattle moved to FM entirely.

They're still simulcast. In fact the 710 kHz audio leads the 95.7 MHz
audio by ten or more seconds (probably the IBOC delay).

The local market was gangbanged by the oldies format, anyway. 95.7 (KBSG)
was in there with KJR-FM, KRXY (Shelton), KISM (Bellingham), The Eagle
in Tacoma. And four to six more (that I can't get well enough to bother
with down in my hole) if you count soft pop and heavy metal that keep on
playing older stuff, too.

Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)

WBZ Boston has shut off their HD tonight!
 

"Bob Dobbs" wrote in message
news:4967ba62.936140@chupacabra...
Mark Zenier wrote:
In article ,
David Eduardo wrote:
50 KW KIRO in Seattle moved to FM entirely.

They're still simulcast. In fact the 710 kHz audio leads the 95.7 MHz
audio by ten or more seconds (probably the IBOC delay).

The local market was gangbanged by the oldies format, anyway. 95.7 (KBSG)
was in there with KJR-FM, KRXY (Shelton), KISM (Bellingham), The Eagle
in Tacoma. And four to six more (that I can't get well enough to bother
with down in my hole) if you count soft pop and heavy metal that keep on
playing older stuff, too.

I remember living in Seattle in the late 60s
when there was a KOL that was quite popular,
wasn't run by robots from out of town.
Of course there was KRAB up at the top of the dial
that was totally independent.


I used to work at KBOO in Portland, which started out life as a satellite of
KRAB.

KOL was, in 1970-71, my favorite station. I used to listen to them
religiously when I lived in the boonies on the N. Oregon coast, below
Seaside. Their daytime signal was only fair, but the nighttime signal may as
well have been local.