Bob Campbell wrote:
"David Eduardo" wrote in message
...
The fact that KGO and KNBR get calls means nothing more than that they
have a few dozen listeners outside their groundwave coverage areas.
They certainly don't have enough to show up in the ratings anywhere else.

Both also stream their broadcasts on the net, as do most stations these
days. KGO is even in iTunes. Callers can come from anywhere in the
world.


Yes, but they don't show up in the Arbitrary ratings.

"Dave" wrote in message
m...
Both also stream their broadcasts on the net, as do most stations these
days. KGO is even in iTunes. Callers can come from anywhere in the
world.


Yes, but they don't show up in the Arbitrary ratings.


Exactly. Callers from outside of their primary listening area are
meaningless. Its all about local listeners as far as local advertisers are
concerned. Mike's muffler shop in San Francisco doesn't care that I am
listening via the web on the east coast, since I am not going to drive my
car 3000 miles to get a new muffler.

In article ,
"Bob Campbell" wrote:

"Dave" wrote in message
m...
Both also stream their broadcasts on the net, as do most stations these
days. KGO is even in iTunes. Callers can come from anywhere in the
world.


Yes, but they don't show up in the Arbitrary ratings.


Exactly. Callers from outside of their primary listening area are
meaningless. Its all about local listeners as far as local advertisers are
concerned. Mike's muffler shop in San Francisco doesn't care that I am
listening via the web on the east coast, since I am not going to drive my
car 3000 miles to get a new muffler.

The problem with this argument is a lot of advertising is for buying
products that can be purchased anywhere not just downtown SF so the
bigger the audience the more product can be sold over the Internet,
using a 800 phone number, or a local store that carries the product.

--
Telamon
Ventura, California