| Home |
| Search |
| Today's Posts |
|
|
|
#1
March 12th 09, 06:36 PM
posted to rec.radio.shortwave
|
|||
|
|||
IBOC : FM HD-Radio Given New Life - Profitable HD-2 Channels
On Mar 12, 12:16*pm, "David Eduardo" wrote:
"David Eduardo" wrote in message ... wrote in message .... On Mar 12, 10:31 am, "David Eduardo" wrote: Emmis has a multi million dollar contract to do Hindi formats on HD. Univision has contemporary Christian "Amor Celestial" which generates considerable advertiser interest among Hispanic Christian accounts, etc. Small stuff compared to major FMs billing $30 to $40 million each, but a nice new revenue stream. Oh yea - Hindi formats are a real big hit. *And those Hispanic Christian accounts are big movers as well. I'm sure Hispanics are purchasing those $250 HD radios by the dozens. No, they are buying by the thousands. One single LA church sold over 300 on one Sunday following a presentation after services. Christian accounts are big movers, as they only advertise on Christian staitons. A big example is KLTY in Dallas, Completing sentence... KLTY in Dallas which is the #6 station in billing in a 68 station market, and they are Contemporary Christian and a large percentage of revenue is from Christian accounts. Eduardo that's just B.S. - last-ditch efforts in an attempt to get ANY consumer interest in hd radio. *Sorry but, it's going to take more than that for Struble to claim victory. *Where I live, hd radio is an on-again, off-again proposition - not a good sign. Can't wait for the Hindi formats to hit the big time here. It's a niche, and produces lots of revenue for Emmis that it would not have had.- Hide quoted text - - Show quoted text -- Hide quoted text - - Show quoted text - http://townhall.com/columnists/Frank...&comments=true |
| Reply |
| Thread Tools | Search this Thread |
| Display Modes | |
|
|
Hybrid Mode
