"PocketRadio" wrote in message
news:e52464b6-9b6c-4077-901a-

"According to BIA, in 16 of the 20 top U.S. radio markets, lower-
ranked AM talk formats generated more revenue than higher-ranked FM
music formats. Meanwhile, Arbitron says the combined spoken-word
formats -- news, talk, sports -- add up to the most most-listened-to
format in the country, comprising 17.5 percent of radio listening."


In LA, 13.6% of listening by persons 12 and over is to talk (news, talk and
sports) stations, and it takes 10 of them to get this.

In 25-54, where nearly all the money is made, not one talk station is in the
top 10, and the first one appears at #15. In that age group, there are under
10 shares of listening to talk, news and sports.

The reason talk stations are good revenue generators is that they average
50% to 60% more commercial time per hour than music stations... with music
stations around 10-12 minutes per hour and talkers closer to 20 minutes.

What is happening is that talk formats are moving to FM... the latest is
Memphis... leaving AM with even less a draw for listeners.