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HD Radio - Trend to watch: Team-branded HD2s !!
http://www.insideradio.com/Article.a...462&spid=32060 Trend to watch: Team-branded HD2s. Sports rights holders are keen on expanding their footprint with their own dedicated media platform, an issue that's becoming more prevalent when negotiating a new deal with broadcast partners. For the Dallas Cowboys and the Pittsburgh Penguins, that has lead to their own branded 24/7 HD channels. KRLD-HD3 bowed in April, drawing from the Cowboys' massive programming vault of coaches' interviews, pre-and post-game shows and classic games. After a soft launch September 13, last year's Stanley Cup champions drop the puck on Pittsburgh Penguins Radio Thursday at 105.9 HD2, side channel to Clear Channel alternative WXDX. "The programming will be anything but traditional," Penguins media director Mark Turley says. A six-hour block of programming will air daily from 9 a.m.-3 p.m, consisting of "Daily Players' Playlist," a "Penguins Live" talk show, Sirius XM's "NHL Live" and an hour of Penguins and NHL content. The block will be repeated throughout the day. Turley says the Penguins hope to distribute local shows to their roughly three-dozen affiliate stations and become a syndicator themselves. According to the Sports Business Journal, the Penguins have signed a half-dozen advertisers to the channel, including Geico and Qdoba. |
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