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HD Radio: Eduardo contradicts himself - LMFAO!
On Mon, 9 Aug 2010 15:38:45 +0000 (UTC)
J G Miller wrote: On Mon, 09 Aug 2010 05:26:37 +0000, David Kaye wrote: I'd normally agree, except that I've heard the state of commercial talkradio in America and it's sad. It's made up of uninformed callers pontificating just to hear themselves speak. That is no different from most countries though. Ever had the sad experience of listening to TalkSport in the UKofGB&NI? Phone ins are not the same as talk radio. Its a subset of it. And if you let anyone phone in then you'll get the uninformed and ignorant now and then. OTOH you also get very smart people. Essentially phone ins are just a forum for people to vent and I think thats a very good thing to have. And quite a number of the commercial talkradio presenters in the USofA and other countries merely pontificate whilst still being uninformed about the matter on which they are talking. Most of them are hired for their opinions and ability to talk for 2 hours without drying up. Not on their particular expertease on a certain subjects. B2003 |
HD Radio: Eduardo contradicts himself - LMFAO!
Y'all play nice now,,,, ya hear?
cuhulin |
HD Radio: Eduardo contradicts himself - LMFAO!
RHF wrote:
Most people do like to hear themselves talk and many/most others like to hear 'other' who talk and sound like them {parroting} and giving a voice to their views {self-affirmation}. If that were the case then talkradio would be huge. It isn't. At his peak, Rush Limbaugh had what, 20 million listeners? 30? According to Premier, Limbaugh's syndicator, he gets 3.59 million listeners (2008). That's less than 2% of the U.S. population. That's not much, and he's the biggest radio talkshow host. |
HD Radio: Eduardo contradicts himself - LMFAO!
J G Miller wrote:
Are you referring to the pirates of the 1960s and the introduction of BBC Radio 1, or to more recent events? I was referring to the 1960s when the BBC was stodgy and then realized they had to serve listeners or lose them. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Monday, August 9th, 2010, at 19:31:17h +0000, David Kaye wrote:
I was referring to the 1960s when the BBC was stodgy and then realized they had to serve listeners or lose them. There was indeed a stodginess not just in the BBC but the whole establishment. It was not the BBC who decided the services, but it had to be made for them when the Wilson government gave the authorisation through the Postmaster General that the BBC could start Radio 1 to compete against the pirates and Radio Luxembourg, and subsequently local radio. |
HD Radio: Eduardo contradicts himself - LMFAO!
John Higdon wrote:
News and information formats are among the most expensive to provide in broadcasting. Unlike KQED, KKUP does not have access to unlimited funds. Besides, what would all the old hippies who play wind chimes and whale farts do? In TV, yes. Radio, not. Marantz still makes a nifty recorder for about $500. News interns are in abundant supply. DAWS are free for the taking. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 9, 12:28*pm, (David Kaye) wrote:
RHF wrote: Most people do like to hear themselves talk and many/most others like to hear 'other' who talk and sound like them {parroting} and giving a voice to their views {self-affirmation}. If that were the case then talkradio would be huge. *It isn't. *At his peak, Rush Limbaugh had what, 20 million listeners? *30? *According to Premier, Limbaugh's syndicator, he gets 3.59 million listeners (2008). *That's less than 2% of the U.S. population. *That's not much, and he's the biggest radio talkshow host. * The wingnuts know deep down that their thinking is wrong, so they need their lunacy reinforced by fellow ditto heads. If they wanted facts, they would tune to NPR. |
HD Radio: Eduardo contradicts himself - LMFAO!
Radio One (1),,, Dublin,Ireland.The One I sometimes listen, plus quite a
few others. Radio Telefis Eireann. Dear Dirty Dublin. http://www.devilfinder.com Ragland Road song (MP3) cuhulin |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 10:52*am, DigitalRadioScams
wrote: From Radio-Info: July 2005 "There are two ways of looking at this. 43% of LA listening time is at home, 33% in car, 23% at work and 3% elsewhere. 72% listen at some time in each week at home, 85% in the car, 26% at work and 14% elswhere. The difference is that in car listening is for shorter periods than in home or at work, but more people do it. 45% of LA listeners cume radio at night." http://boards.radio-info.com/smf/ind...e;topic=5997.0 Then, today: "The average listener does 70% of their listening in a fixed location, where there are no dropouts anyway." http://boards.radio-info.com/smf/ind....msg1497481#ms.... No dropouts at home, Eduardo? LMFAO! A tactic admission that mobile HD Radio simply doesn't work - LMFAO! There is nothing inconsitent there. Today, compared to 2005, besides 5 years having passed, levels of radio listening have changed due to the new and growing competitors for entertainment, ranging from Pandora and the web to smart phones. Still, the metrics of radio have not changed and the distribution of listening locations is similar. There are two principal metrics in radio ratings... cume and average listening levels. Cume is the total number of persons who listen for 15 minutes or more a week to a station or combination of them, or to radio as a whole. Radio as a whole reaches about 94% to 95% of people 6 years or older each week. To put listening level (on which ad sales are mostly based) in perspective, Arbitron analysis shows that over 90% of the average station's listening time is contributed by 50% of its listeners (cume). So half the people who listen to a station listen around 15 to 30 minutes a week, and are of no value to advertisers or the station. Average listening, expressed as persons, share or rating (and all meaning the same thing) is the number of people tuned in at any given time. Average listening from 6 AM to midnight, Monday to Sunday, is around 13% of all persons. So, while 95% listen at some times during the week, about 12% to 13% are, on average, listening at any precise moment. About 30% of average listening is in the car. The rest is at home or at work. While around 85% were found to listen at some time in the car, listening spans in the car are shorter, so the total amount of hours a week listened in the car is, as stated, around 30%... from a low of around 24% in New York CIty to around 33% in LA. As stated in my 2005 post, 70% of listening time is NOT in the car, even if over 80% of people listen at some point each week in the car. One is a head count, the other is the amount of time spent by each person. A further explanation and 100% verification of this is on the Arbitron website, in what is called the Purple Book or, technically, the Description of Methodology.. Of course, the reason why you make these ignorant posts is that you have no understanding of the way radio operates. So you spend your time, as in this case, confusing terminology and looking like a fool. Of course, that's better than your other passtime which is the posting of profanity on a website that provides the only source for much of the history of commercial radio available to the average person. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 11:02*am, "D. Peter Maus" wrote:
On 8/6/10 12:52 , DigitalRadioScams wrote: *From Radio-Info: July 2005 "There are two ways of looking at this. 43% of LA listening time is at home, 33% in car, 23% at work and 3% elsewhere. 72% listen at some time in each week at home, 85% in the car, 26% at work and 14% elswhere. The difference is that in car listening is for shorter periods than in home or at work, but more people do it. 45% of LA listeners cume radio at night." http://boards.radio-info.com/smf/ind...e;topic=5997.0 Then, today: "The average listener does 70% of their listening in a fixed location, where there are no dropouts anyway." http://boards.radio-info.com/smf/ind....msg1497481#ms.... No dropouts at home, Eduardo? LMFAO! A tactic admission that mobile HD Radio simply doesn't work - LMFAO! * *This is only ONE area where he contradicted himself. * *The others are legion.- Hide quoted text - - Show quoted text - You are another person who, surprisingly, given your backround in broadcasting, who does not know the difference between AQH listening levels and cume audience. It's easy to claim a foul if you don't know the rules of the game... or even what game is being played. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 5:15*pm, "Brenda Ann"
wrote: "David Kaye" wrote in message ... He cares about ratings, which are made of whole cloth and based upon a model that is non-sequitur in the real world.. We've all seen what the true meaning of polls is during the past four election cycles. There's just no way you can legitimately, despite what some would have you believe, base the opinions of 1,000,000 people on the dubious reporting of a few hundred or so. Elections can be won with a single vote. In ratings, averages are what allow advertisers to attach value to campaigns. It is, in fact, the larger advertisers who demand ratings and do not make decisions without some form of quantitative analysis. In recent years, advertisers have their agency ad buys audited to make sure that there is measurable efficiency in them. The industry, and he in particular, choose to dismiss the opinions, tastes, and needs of a significant segment of the population (and getting MORE significant over the next 20 years or so) with the totally inapt reasoning that they "don't contribute significantly to sales figures" and "are not swayed to try new products", both of which are patently and demonstrably untrue, if you actually LISTEN to your public rather than to allow yourself to be lead around like an animal at a petting zoo. And you, again, fail to understand that advertisers determine the age groupīs they wish their campigns to reach. If there are essentially no advertisers asking for audiences over the age of 55, then there is no way for commercial radio to serve that group as there is no way to pay the bills. Despite what some have "claimed" radio station sellers have little or no contact with those who make marketing decisions at the client level. Blaming radio for what advertisers choose to do with their money is naive. FWIW, I have a good friend that has known David for many years, and who agrees 100% with my opinions of him. I doubt that, since I have spent most of my career where English is not spoken. In any case, no person in broadcast management is running a popularity contest among their competitors. Being disliked is often a sign that you are winning. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 5:45*pm, (David Kaye) wrote:
Thus, I'd be inclined to think the ratings systems aren't as flawed as people contend they are. * An old friend at Arbitron once said, "There are three kinds of clients. Those who just went up in the ratings think they are programming geniuses to have done that. THose that stayed the same are thankful they did not go down, and are pleased with their programming and management skills. And then there are those who went down, who know it is all because Arbitron surveys are defective." |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 7:52*pm, wrote:
Po, po auld henpecked Eduardo.Y'all oughts not be pickin on him when he isn't here to defend himself. cuhulin Heeee's baaaaack!!!!! |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 10:52*am, DigitalRadioScams
wrote: From Radio-Info: July 2005 July 2005 is relevant? Have I fallen into a time warp? Well, I'll play along: Say, who do you think will replace Sandra Day O'Connor? And do you think the Dems have a shot at retaking Congress next fall? |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 6, 11:22*pm, "
wrote: On Aug 6, 5:45*pm, (David Kaye) wrote: "Brenda Ann" wrote: While I may not have some of the expertise he claims to have, [....] It's not a matter of "claims." *He's known in the industry and he has a website detailing all his accomplishments over the years, complete with photos and other documents. * He cares about ratings, which are made of whole cloth and based upon a model that is non-sequitur in the real world. Huh? *Without ratings it's very hard to make income. *Sure, it's possible to sell time on stations with no ratings, but it's extremely difficult. *Stations such as KEST and KPIG(AM) do it, but they have a tough go of it. *KPIG(AM) is advertising for salespeople every couple months because it's so hard to keep salespeople who can't make any money selling time. * Regardless of whether you think the ratings system is flawed or not, the PPMs and the diaries of Arbitron are fairly close for the most part, and the differences between Neilsen and Arbitron ratings aren't much different, either. *Thus, I'd be inclined to think the ratings systems aren't as flawed as people contend they are. * We've all seen what the true meaning of polls is during the past four election cycles. There's just no way you can legitimately, despite what some would have you believe, base the opinions of 1,000,000 people on the dubious reporting of a few hundred or so. None of this matters in radio and TV ratings. *The ratings come in and the stations sell based on those ratings. *The advertisers buy based on the assumption that they are correct. *If they're so far off as to be bogus, the advertisers would have left long ago and the ratings systems would have been thrown out. *Companies do not spend money capriciously, especially they're trying to bring in business. * I agree Eduardo is pretty sharp, but let me try to explain Brenda's point, or perhaps put my spin on it. There are two ways to market a product. One is to do research, focus groups, etc. This produces a product that the market probably wants to some degree, but also a product for which the market is familiar. Now the way to make a killing is to come up with a product that the customer doesn't know he needs. You understand the product, not the market per se because the market isn't built yet. Basically if you focus on surveys, you can only provide something that the customer already knows about. You probably won't screw up, but you won't make a killing either. The purpose of focus groups is to try out on real people things for which there is no current market. You get a cross-section of humanity in a room and expose them to your new product. Eduardo has no passion for radio. He surveys the market and tries to adjust stations to meet what his survey indicates is marketable. Like Piolin en la Manana? |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 7, 7:20*pm, "Brenda Ann"
wrote: Reality has changed, the radio industry is not changing with it. The people with the most disposable income are all over 50 (boomers), and, at least until this recent downturn, which has affected ALL sales, they spent quite a lot of it. I myself am always buying new tech, and I still try new fast foods when they come out, ad inf.. Boomers are a huge market that is being largely ignored. Again, it's the advertisers who don't want to pay to have their messages heard by people over 55 or so. Over and over and over the reason is that the cost of making a sale with an older, more skeptical consumer, is greater than the profit on the sale because it takes many more repetitons of the ad message to create a sale. In other words, there is no return on investment. Radio has as high a usage by those over 55 as in any of the so-called sales demographics between 18 and 54. There are plenty of stations and formats that appeal to seniors, including AC, country, news, talk, etc., but they don't get much revenue from that and can't effectively use audience ratings as nobody is buying. Ratings are bogus. I, and most people, really don't care to have my decisions on what to listen to or watch or whatever decided by a small sample pool. Imagine if 2500 especially picked individuals decided who would be POTUS? Two little differences (although for someone who has made their mind up already, this won't make any difference): First, a presidential election is one time every four years. Radio ratings are for every moment, hour by hour, every day, every week, every month. And a reasonable approximation of audience size is adequate for pricing, the whole purpose of ratings where there are many, many winners. Second, the samples are not 2,500 but hundreds of thousands. Just in Los Angeles, the daily sample is around 3,000. That's 1,000,000 daily listening samples a year. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 8, 1:26*pm, "
wrote: On Aug 7, 7:13*pm, (David Kaye) wrote: RHF wrote: Yes - I have been Packaged and am Ready for Delivery -but- according to D'Eduardo : I Don't Count ~ RHF Well, you may not count. *People over age 50 don't count to most advertisers, thus most of the KGO listenership is a group few companies want to reach. * That's because people over 50 don't buy much, and those who do tend not to be swayed much by advertising. * That's just the reality of the ratings game. I believe you have it half right. People over 50 spend plenty of money, but their purchasing habits are well established. You can't make them change brands. So the theory is you indoctrinate the younguns and they will buy your crap for life. Apple is a prime example. The young liked the ipod, so they think Apple makes good phones too. True. An old fuddy-duddy like Obama was still wedded to his BlackBerry. The reality is that people change because products change and suppliers go out of business. If brand names continue to exist, they are names only. I admit my mother in law finds it hard to use her DVD player, but she's over 90, and she's used to playing tapes over Ch. 3. I've said this before -- my uncle was 65 when he dropped his lifetime habit of buying Chryslers for a Toyota. He was the first guy on his block to get color TV, and had he lived long enough I'm sure he'd be the first one with a plasma widescreen. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 8, 3:18*pm, RHF wrote:
- I believe you have it half right. People over 50 spend plenty of - money, but their purchasing habits are well established. You can't - make them change brands. So the theory is you indoctrinate the - younguns and they will buy your crap for life. Apple is a prime - example. The young liked the ipod, so they think Apple makes good - phones too. Advertising & Marketing & Brand Loyalty : Happy Meals = Develop Customer Brand Loyalty at an early age; and continue to build on it until they are hooked for life {around Age 50} ~ RHF *. True, I'm still eating Spaghetti-O's and Cap'n Crunch cereal. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 8, 10:26*am, John Higdon wrote:
In article , *RHF wrote: Maybe in this here Recession the Radio Advertisers should re-think their Prime Demographics and try and Target those still with Money in this Multi-Year [Great Obama] Recession (2009~2016). You must be joking. Thinking out of the box is not practiced in corporate radio. Of course, the demographics of radio advertising are determined by advertisers, not stations. But why let facts get in the way of another remark about evil station owners... |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 9, 9:34*pm, spamtrap1888 wrote:
On Aug 6, 11:22*pm, " wrote: On Aug 6, 5:45*pm, (David Kaye) wrote: "Brenda Ann" wrote: While I may not have some of the expertise he claims to have, [....] It's not a matter of "claims." *He's known in the industry and he has a website detailing all his accomplishments over the years, complete with photos and other documents. * He cares about ratings, which are made of whole cloth and based upon a model that is non-sequitur in the real world. Huh? *Without ratings it's very hard to make income. *Sure, it's possible to sell time on stations with no ratings, but it's extremely difficult. *Stations such as KEST and KPIG(AM) do it, but they have a tough go of it. *KPIG(AM) is advertising for salespeople every couple months because it's so hard to keep salespeople who can't make any money selling time. * Regardless of whether you think the ratings system is flawed or not, the PPMs and the diaries of Arbitron are fairly close for the most part, and the differences between Neilsen and Arbitron ratings aren't much different, either. *Thus, I'd be inclined to think the ratings systems aren't as flawed as people contend they are. * We've all seen what the true meaning of polls is during the past four election cycles. There's just no way you can legitimately, despite what some would have you believe, base the opinions of 1,000,000 people on the dubious reporting of a few hundred or so. None of this matters in radio and TV ratings. *The ratings come in and the stations sell based on those ratings. *The advertisers buy based on the assumption that they are correct. *If they're so far off as to be bogus, the advertisers would have left long ago and the ratings systems would have been thrown out. *Companies do not spend money capriciously, especially they're trying to bring in business. * I agree Eduardo is pretty sharp, but let me try to explain Brenda's point, or perhaps put my spin on it. There are two ways to market a product. One is to do research, focus groups, etc. This produces a product that the market probably wants to some degree, but also a product for which the market is familiar. Now the way to make a killing is to come up with a product that the customer doesn't know he needs. You understand the product, not the market per se because the market isn't built yet. Basically if you focus on surveys, you can only provide something that the customer already knows about. You probably won't screw up, but you won't make a killing either. The purpose of focus groups is to try out on real people things for which there is no current market. You get a cross-section of humanity in a room and expose them to your new product. Eduardo has no passion for radio. He surveys the market and tries to adjust stations to meet what his survey indicates is marketable. Like Piolin en la Manana?- Hide quoted text - Yeah, the guy who I put on overnights for me at a suburban LA station when I first met him in 1992. |
HD Radio: Eduardo contradicts himself - LMFAO!
In article
, spamtrap1888 wrote: On Aug 8, 1:26*pm, " I believe you have it half right. People over 50 spend plenty of money, but their purchasing habits are well established. You can't make them change brands. So the theory is you indoctrinate the younguns and they will buy your crap for life. Apple is a prime example. The young liked the ipod, so they think Apple makes good phones too. True. An old fuddy-duddy like Obama was still wedded to his BlackBerry. That "purchasing habits are well-established by age 50" is the most ridiculous nonsense I have ever heard in my life. Since I was 50 (decade before last), I have changed almost everything--several times. Two years ago, I bought my first Ford. Before that, I owned three Chevys (sequentially). Chevys got worse; Fords got better. MY age has nothing to do with that. After decades of owning a top-loading washer, I bought a front loader last month. My home phone system isn't based upon any technology I grew up with and spent much of my life installing and maintaining (it is more complex than anything a radio station other than KGO has now). After over ten years of DSL, I went with cable Internet several months ago (actually I have both now). Cable got better; DSL stagnated. And on and on it goes. Change is the spice of life. After living my whole life in California, I'm prepared to live my final years in another state...one that isn't constantly telling me how I have to live. I may be a senior citizen, but I'm certainly capable of recognizing the benefits of superior products when they show up as well as being able to adjust my life accordingly. The reality is that people change because products change and suppliers go out of business. If brand names continue to exist, they are names only. Exactly. Brand-loyalty might have been a consideration in the fifties and sixties, but today it is meaningless. Even we doddering oldies know that. I've said this before -- my uncle was 65 when he dropped his lifetime habit of buying Chryslers for a Toyota. He was the first guy on his block to get color TV, and had he lived long enough I'm sure he'd be the first one with a plasma widescreen. Indeed. When one turns fifty, his brain does not turn to mush (I should hope not: fifty is but a fond distant memory). In addition to still being able to dress myself, you might be surprised the purchasing decisions I can make. -- John Higdon +1 408 ANdrews 6-4400 AT&T-Free At Last |
HD Radio: Eduardo contradicts himself - LMFAO!
In article
, radiodavid wrote: Of course, the demographics of radio advertising are determined by advertisers, not stations. But why let facts get in the way of another remark about evil station owners... I never said that major radio owners were evil. They just aren't very good at it. That's not necessarily evil, just unimpressive. -- John Higdon +1 408 ANdrews 6-4400 AT&T-Free At Last |
HD Radio: Eduardo contradicts himself - LMFAO!
" wrote:
The wingnuts know deep down that their thinking is wrong, so they need their lunacy reinforced by fellow ditto heads. If they wanted facts, they would tune to NPR. I'm not arguing the veracity of Rush Limbaugh, but the nature of the whole commercial talkradio genre. There are a lot of people who do not listen to commercial radio. Interesting sidenote: The teenaged son of one of my computer customers and I were talking the other day. I mentioned various talkshow and magazine show hosts. He hadn't heard of Ronn Owens, had heard the name Rush Limbaugh but didn't know much about him. He didn't even know who Ira Glass is, BUT he knew Jad Abumrad and Robert Krulwich (hosts of WNYC's Radiolab). We have heard the future of radio and it is Radiolab. He doesn't listen on the radio, though, he downloads the podcasts. |
HD Radio: Eduardo contradicts himself - LMFAO!
radiodavid wrote:
On Aug 6, 5:15=A0pm, "Brenda Ann" wrote: "David Kaye" wrote in message ... He cares about ratings, which are made of whole cloth and based upon a model that is non-sequitur in the real world= Be careful there, David. You made it appear that I spouted the nonsense above. I did not, "Brenda Ann" did. |
HD Radio: Eduardo contradicts himself - LMFAO!
radiodavid wrote:
Radio has as high a usage by those over 55 as in any of the so-called sales demographics between 18 and 54. There are plenty of stations and formats that appeal to seniors, including AC, country, news, talk, etc., but they don't get much revenue from that and can't effectively use audience ratings as nobody is buying. If we're going to get into conspiracy theories about why "HD" radio is being touted with so much gusto, I'd say it's because of the play for pay possibilities. As the radio audience is harder and harder to sell to, what better way to make sure that stations stay afloat but to charge for the programming. Only trouble with that model is that it has taken a decade to make XM/Sirius profitable, and they had to merge to do it, and that's for a meager $13 a month or whatever for hundreds of channels. I doubt that it's possible to get the charge low enough on any one station or cluster of stations to make local "HD" radio attractive to listeners. |
HD Radio: Eduardo contradicts himself - LMFAO!
spamtrap1888 wrote:
True. An old fuddy-duddy like Obama was still wedded to his BlackBerry. Obama is still in the desired radio demographic. In fact, he's a "bingo" being under age 50, black, and moneyed. The reality is that people change because products change and suppliers go out of business. If brand names continue to exist, they are names only. Funny you should mention this. When GE sold off tons of assets in 1986 they leased the rights to the "GE" and "RCA" names. The other night I was rooting around looking at brand names and noticed that GE still controls "GE" and licenses it to various companies for various products (they still make light bulbs, though). But RCA was sold off to the French Thomson company, which changed its name this past year to Technicolor. The RCA brand is now used by over a dozen non-related companies. Here's the skinny on just the RCA TV brand -- I won't even get into the other RCA appliances... "Prior to 2004: RCA Televisions manufactured by Thomson are out of warranty. Please refer to your local TV repair shop, which may be able to assist you with repairs and replacement parts. "RCA Televisions made between late 2004 and early 2010 were likely manufactured by TTE Corporation. Your set should have a label similar to the one to the right that indicates the manufacturer. "If your RCA TV was purchased in the spring of 2010 or later, it was probably manufactured by ON Corporation. Your set should have a label similar to the one below that indicates the manufacturer." |
HD Radio: Eduardo contradicts himself - LMFAO!
radiodavid wrote: On Aug 6, 7:52 pm, wrote: Po, po auld henpecked Eduardo.Y'all oughts not be pickin on him when he isn't here to defend himself. cuhulin Heeee's baaaaack!!!!! 'Eduardo', you old fake. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 9, 10:06*pm, radiodavid wrote:
On Aug 9, 9:34*pm, spamtrap1888 wrote: On Aug 6, 11:22*pm, " wrote: On Aug 6, 5:45*pm, (David Kaye) wrote: "Brenda Ann" wrote: While I may not have some of the expertise he claims to have, [.....] It's not a matter of "claims." *He's known in the industry and he has a website detailing all his accomplishments over the years, complete with photos and other documents. * He cares about ratings, which are made of whole cloth and based upon a model that is non-sequitur in the real world. Huh? *Without ratings it's very hard to make income. *Sure, it's possible to sell time on stations with no ratings, but it's extremely difficult.. *Stations such as KEST and KPIG(AM) do it, but they have a tough go of it. *KPIG(AM) is advertising for salespeople every couple months because it's so hard to keep salespeople who can't make any money selling time. * Regardless of whether you think the ratings system is flawed or not, the PPMs and the diaries of Arbitron are fairly close for the most part, and the differences between Neilsen and Arbitron ratings aren't much different, either. *Thus, I'd be inclined to think the ratings systems aren't as flawed as people contend they are. * We've all seen what the true meaning of polls is during the past four election cycles. There's just no way you can legitimately, despite what some would have you believe, base the opinions of 1,000,000 people on the dubious reporting of a few hundred or so. None of this matters in radio and TV ratings. *The ratings come in and the stations sell based on those ratings. *The advertisers buy based on the assumption that they are correct. *If they're so far off as to be bogus, the advertisers would have left long ago and the ratings systems would have been thrown out. *Companies do not spend money capriciously, especially they're trying to bring in business. * I agree Eduardo is pretty sharp, but let me try to explain Brenda's point, or perhaps put my spin on it. There are two ways to market a product. One is to do research, focus groups, etc. This produces a product that the market probably wants to some degree, but also a product for which the market is familiar. Now the way to make a killing is to come up with a product that the customer doesn't know he needs. You understand the product, not the market per se because the market isn't built yet. Basically if you focus on surveys, you can only provide something that the customer already knows about. You probably won't screw up, but you won't make a killing either. The purpose of focus groups is to try out on real people things for which there is no current market. You get a cross-section of humanity in a room and expose them to your new product. Eduardo has no passion for radio. He surveys the market and tries to adjust stations to meet what his survey indicates is marketable. - - Like Piolin en la Manana?- Hide quoted text - http://en.wikipedia.org/wiki/Eddie_%...%ADn%22_Sotelo Yeah, the guy who I put on overnights for me at a suburban LA station when I first met him in 1992. How are you D'Eduardo ? |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 10, 12:22*am, (David Kaye) wrote:
spamtrap1888 wrote: True. An old fuddy-duddy like Obama was still wedded to his BlackBerry. Obama is still in the desired radio demographic. *In fact, he's a "bingo" being under age 50, black, and moneyed. * The reality is that people change because products change and suppliers go out of business. If brand names continue to exist, they are names only. Funny you should mention this. *When GE sold off tons of assets in 1986 they leased the rights to the "GE" and "RCA" names. * The other night I was rooting around looking at brand names and noticed that GE still controls "GE" and licenses it to various companies for various products (they still make light bulbs, though). But RCA was sold off to the French Thomson company, which changed its name this past year to Technicolor. *The RCA brand is now used by over a dozen non-related companies. Here's the skinny on just the RCA TV brand -- I won't even get into the other RCA appliances... "Prior to 2004: RCA Televisions manufactured by Thomson are out of warranty. Please refer to your local TV repair shop, which may be able to assist you with repairs and replacement parts. "RCA Televisions made between late 2004 and early 2010 were likely manufactured by TTE Corporation. Your set should have a label similar to the one to the right that indicates the manufacturer. "If your RCA TV was purchased in the spring of 2010 or later, it was probably manufactured by ON Corporation. Your set should have a label similar to the one below that indicates the manufacturer." FWIW - "GE" Branded small appliances are now sold exclusively at Wal-Mart. http://www.geappliances.com/service_...appliances.htm |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 8, 11:32*am, "DAB sounds worse than FM"
wrote: DigitalRadioScams wrote: "The average listener does 70% of their listening in a fixed location, where there are no dropouts anyway." That doesn't make sense, because HD Radio is more likely to drop out indoors than outdoors because the signal strength is a lot lower indoors than it is outdoors due to building penetration loss, and OFDM copes with mobile reception relatively well. Looks like the digital radio industry in the US is as clueless about digital radio technologies as the grossly incompetent UK DAB industry. -- Steve -www.digitalradiotech.co.uk- *digital radio news & info The BBC's "justification" of digital radio switchover is based on lies Drop-Out -versus- IBOC Digital Drop-Outs : Drop-out : low-signal or no-signal * Indoors if your signal has dropped-out : You either change to another Radio Station -or- don't listen to the Radio at all -or- Listen to something that you have pre-recorded. Digital Drop-Outs : Intermittent Signal Strong Signal then No Signal with IBOC as you move around from spot to spot with a Pocket Radio that uses the Head phone Wire as teh FM Antenna : You may have a Strong Signal in one location with your Body and Antenna positioned one way; and you may have a Np Signal in another location with your Body and Antenna positioned another way. Mobile Digital Drop-Outs : Intermittent Signal Strong Digital IBOC Signal along one area of the Road; and then No Signal with IBOC as you move along another stretch of the Road. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Tue, 10 Aug 2010 07:01:01 +0000, David Kaye wrote:
had heard the name Rush Limbaugh but didn't know much about him. Fer instance, most people do not know that Rush Limbaugh is deaf. He didn't even know who Ira Glass is But has he heard of "This American Life"? BUT he knew Jad Abumrad and Robert Krulwich (hosts of WNYC's Radiolab). They make some excellent documentaries. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:
That "purchasing habits are well-established by age 50" is the most ridiculous nonsense I have ever heard in my life. Not necessarily brands, but the type of products which you buy. You are still buying automobiles, but it is unlikely that you are now going to start buying hang-gliders. Indeed. When one turns fifty, his brain does not turn to mush (I should hope not: fifty is but a fond distant memory). The brain starts turning to mush as soon as it stops getting used on a regular basis. Many people never start using it, so the effect is accelerated in them with aging. |
HD Radio: Eduardo contradicts himself - LMFAO!
A lot of that car ''radio'' around here is that LOUD rap ''music''.Some
of those people have that EXTRA LOUD JACKED up sound in their cars, the kind that rattles your house windows. cuhulin |
HD Radio: Eduardo contradicts himself - LMFAO!
David Kaye wrote:
J G wrote: Are you referring to the pirates of the 1960s and the introduction of BBC Radio 1, or to more recent events? I was referring to the 1960s when the BBC was stodgy and then realized they had to serve listeners or lose them. Radio Luxembourg was stealing all their listeners. |
HD Radio: Eduardo contradicts himself - LMFAO!
On 8/10/10 09:12 , J G Miller wrote:
On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote: That "purchasing habits are well-established by age 50" is the most ridiculous nonsense I have ever heard in my life. Not necessarily brands, but the type of products which you buy. You are still buying automobiles, but it is unlikely that you are now going to start buying hang-gliders. Interested you should bring this up. In my ultralight club, only one member is under 50. And we add new members every year. Of those of us who own an ultralight, only three bought their first before the age of 50. The reasons? Well, discretionary income is higher at this age, so there is money for it. And after the work-a-day/family grind begins to fade, adults begin to look at resuming the adventures they put on hold in their 20's. A large percentage of pilots come to aviation later in life. Because the opportunity to invest both the time and the money is now available. Now, what DOES seem to be the case, is that 50+ buyers are less prone to being convinced by quick and dirty advertising, requiring a more thoughtful, and informative approach to convince them to turn loose of their cash. But the priorities that guided the previous generation are not ours. To borrow a line from Dennis Hopper, 'the generation that wasn't going to get old...didn't.' The over 50 set is as adventurous, and prone to taking on new life paths, as the younger, so-called 'desirable demographics.' And they have greater discretionary income to spend, and more maturity to guide them in doing it. In many cases, it wasn't until their 50's, that many people didn't have their **** together enough to begin new adventures. That advertisers haven't learned to tap into this wealth is a tribute to their shortsighted grasp on the limits that guided them 25 years ago. As Brenda Ann pointed out, times, and the state of the population has changed. It's time to catch up. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 10, 7:37*am, "D. Peter Maus" wrote:
* *The reasons? Well, discretionary income is higher at this age, so there is money for it. And after the work-a-day/family grind begins to fade, adults begin to look at resuming the adventures they put on hold in their 20's. Yep, those were the days alright... Now, so many over-50's have had their retirement accounts ravaged, their home equity gone deeply into the red, if not their home's loss completely, and face a dismal job market competing with 30-somethings, and are only a few years away from, what used to be, a normal retirement age. So, they're are really pinching pennies and squeezing nickels. Fortunately, I guessed right in major matters. Thus, so far-so good [knock wood] but I am even nervous of letting go of my money like I used to. An over-50 buddy of mine told me he bought a yacht a few months ago. I told him I hadn't heard that. He replied that he had really been down playing it, because of the hard times the other over-50's friends have been having and it was too awkward to bring it up. Ciccio |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 10, 12:07*am, (David Kaye) wrote:
radiodavid wrote: Radio has as high a usage by those over 55 as in any of the so-called sales demographics between 18 and 54. There are plenty of stations and formats that appeal to seniors, including AC, country, news, talk, etc., but they don't get much revenue from that and can't effectively use audience ratings as nobody is buying. If we're going to get into conspiracy theories about why "HD" radio is being touted with so much gusto, I'd say it's because of the play for pay possibilities. *As the radio audience is harder and harder to sell to, what better way to make sure that stations stay afloat but to charge for the programming. * Only trouble with that model is that it has taken a decade to make XM/Sirius profitable, and they had to merge to do it, and that's for a meager $13 a month or whatever for hundreds of channels. *I doubt that it's possible to get the charge low enough on any one station or cluster of stations to make local "HD" radio attractive to listeners. * I was hoping one could get world radio over XM/Sirius. But only a couple French channels from Canada and Spanish channels from Mexico. |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 10, 7:37*am, "D. Peter Maus" wrote:
On 8/10/10 09:12 , J G Miller wrote: On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote: That "purchasing habits are well-established by age 50" is the most ridiculous nonsense I have ever heard in my life. Not necessarily brands, but the type of products which you buy. You are still buying automobiles, but it is unlikely that you are now going to start buying hang-gliders. * *Interested you should bring this up. In my ultralight club, only one member is under 50. And we add new members every year. Of those of us who own an ultralight, only three bought their first before the age of 50. * *The reasons? Well, discretionary income is higher at this age, so there is money for it. And after the work-a-day/family grind begins to fade, adults begin to look at resuming the adventures they put on hold in their 20's. .... * *But the priorities that guided the previous generation are not ours. To borrow a line from Dennis Hopper, 'the generation that wasn't going to get old...didn't.' The over 50 set is as adventurous, and prone to taking on new life paths, as the younger, so-called 'desirable demographics.' And they have greater discretionary income to spend, and more maturity to guide them in doing it. In many cases, it wasn't until their 50's, that many people didn't have their **** together enough to begin new adventures. * *That advertisers haven't learned to tap into this wealth is a tribute to their shortsighted grasp on the limits that guided them 25 years ago. This delayed daredeviltry reminded me: A friend of mine, going apparently through a third "midlife crisis," bought his first motorcycle a couple of years ago, at age 58. He uses it to commute to his job. He apparently had at least one close call, but no injuries. In the absence of bikey ads on the radio, his chief source of information was a neighbor in his sixties who has ridden since his teens. |
HD Radio: Eduardo contradicts himself - LMFAO!
On 8/10/10 10:00 , Ciccio wrote:
On Aug 10, 7:37 am, "D. Peter wrote: The reasons? Well, discretionary income is higher at this age, so there is money for it. And after the work-a-day/family grind begins to fade, adults begin to look at resuming the adventures they put on hold in their 20's. Yep, those were the days alright... Now, so many over-50's have had their retirement accounts ravaged, their home equity gone deeply into the red, if not their home's loss completely, and face a dismal job market competing with 30-somethings, and are only a few years away from, what used to be, a normal retirement age. So, they're are really pinching pennies and squeezing nickels. Fortunately, I guessed right in major matters. Thus, so far-so good [knock wood] but I am even nervous of letting go of my money like I used to. An over-50 buddy of mine told me he bought a yacht a few months ago. I told him I hadn't heard that. He replied that he had really been down playing it, because of the hard times the other over-50's friends have been having and it was too awkward to bring it up. Ciccio The question is not whether he should play it quiet for a while. The question is: how big is the yacht? |
HD Radio: Eduardo contradicts himself - LMFAO!
On Aug 10, 7:37*am, "D. Peter Maus" wrote:
On 8/10/10 09:12 , J G Miller wrote: On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote: That "purchasing habits are well-established by age 50" is the most ridiculous nonsense I have ever heard in my life. Not necessarily brands, but the type of products which you buy. You are still buying automobiles, but it is unlikely that you are now going to start buying hang-gliders. * *Interested you should bring this up. In my ultralight club, only one member is under 50. And we add new members every year. Of those of us who own an ultralight, only three bought their first before the age of 50. * *The reasons? Well, discretionary income is higher at this age, so there is money for it. And after the work-a-day/family grind begins to fade, adults begin to look at resuming the adventures they put on hold in their 20's. * *A large percentage of pilots come to aviation later in life. Because the opportunity to invest both the time and the money is now available. * *Now, what DOES seem to be the case, is that 50+ buyers are less prone to being convinced by quick and dirty advertising, requiring a more thoughtful, and informative approach to convince them to turn loose of their cash. * *But the priorities that guided the previous generation are not ours. To borrow a line from Dennis Hopper, 'the generation that wasn't going to get old...didn't.' The over 50 set is as adventurous, and prone to taking on new life paths, as the younger, so-called 'desirable demographics.' And they have greater discretionary income to spend, and more maturity to guide them in doing it. In many cases, it wasn't until their 50's, that many people didn't have their **** together enough to begin new adventures. * *That advertisers haven't learned to tap into this wealth is a tribute to their shortsighted grasp on the limits that guided them 25 years ago. -*As Brenda Ann pointed out, times, and the state - of the population has changed. It's time to catch up. With a growing "Aging" Population {Aging of America} and a relatively getting-smaller 'Younger' Population : Both Manufactures {Producers} and Marketers {Advertisers} need to re-think : * What they are making and for who . . . * What they are selling and to who . . . ~ RHF |
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