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Old September 4th 10, 09:11 PM posted to ba.broadcast,alt.radio.digital,rec.radio.shortwave
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First recorded activity by RadioBanter: Oct 2009
Posts: 81
Default Other automakers with HD Radio liable, too?

In article ,
"D. Peter Maus" wrote:

A court case will likely be what it takes to finally begin
dismantling IBOC, but iBiquity will not go down easy. And HD will
not disappear overnight.


This is absolutely true. The "slow death" has already begun. Equipment
manufacturers have noticed the precipitous drop in orders for IBOC gear
by radio stations. Retail stores never have (and still do not) sell
anything that remotely resembles an "HD Radio" selection of product for
consumers. The lobbying effort to have the FCC coerce the manufacturers
of unrelated equipment (e.g. cell phones) to include "HD Radio" in their
products will ultimately fail. It is, after all, a marketplace issue. If
there's no market, what's the point? You don't dictate to consumers what
they will buy and like, although that fine point seems to have been lost
on The Alliance.

Significantly, even the industry trades are getting bored with the
topic. Even if something is exciting and successful, after awhile there
is only so much that can be said. When it is a flat-out dud, only
constant lobbying by those with vested interests can keep the tongues
wagging, and that is pretty well running out at this point.

In other words, don't do a victory lap, yet. This is only a first
of many, many steps.


Indeed. Some time in the future however, someone will say, "Oh, by the
way, whatever became of 'HD Radio'?"

That's when you will see the IBOC gear over at Weirdstuff Warehouse
along with the Cartrivision and DiVX players.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last
 
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