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Old May 22nd 04, 06:30 AM
Doug Smith W9WI
 
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Frank Dresser wrote:
Yes, but if the second station doesn't increase revenues by increasing
audience, the money is wasted. Not that broadcasters haven't wasted money
like that before, they used to simulcast their AM programming on FM. But
the FCC didn't like simulcasting, and pretty much stopped it.


True, though then again is that different from IBOC? (admittedly IBOC
is probably cheaper, though again if IBOC is accomplished at the expense
of massive interference, will that really help the bottom line?)

AM IBOC has been around for a year or two, and it's still something of a
novelty. It doesn't seem to be taking off as quickly as AM Stereo, and
there aren't many receivers available, yet.


True.

I also don't know if there's much of a market for digital radios which
receive the same old stuff that any old cheap radio receives. Maybe if all
the radios were the same price, but IBOC hopes to make money on licensing
fees.


And again true.


--
Doug Smith W9WI
Pleasant View (Nashville), TN EM66
http://www.w9wi.com

 
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