In article IhwWc.611$HY.427@trnddc03, "Burr" writes:


Maybe that'll play with some Vet groups, but the general American public
is
smarter than to buy that crap!


-B.S;

Ads are * Tested* prior to shipping; using a demographic cross section of the
area they're target to.
All the volunteers are paid for participating. They are then often " Wired Up"
with sensors, galvanic skin response receptors, ( Used to be ) Blood pressure /
breath rate apparatii, etc.
- Maybe it's all built into the " Movie Seats" in the special theater where you
watch the ads.

The participants are first shown a standard ad or cartoon to get a " Baseline "

on their unconsious responses
( Used to be a Mr. Magoo Cartoon. )

Then they show several ads. data are recorded, often they are videotaped while
they watch.
Afterwards they are either handed questionnaires to fill out, or the
participate in a
Question and answer session.

Whole things recorded so that people can go over the results later on,
correlating the reponses to the images / words / Music in the ads
Using this info, they can get a " Go" or " No Go" for a specific ad.

& before it's ever aired on T.V. they know
with a high rate of probability how * You *, watching a specific show in a
specific state, at a specific time
will react to the info & the images and the music on T.V...

There is a decay rate to the effects of these ads, meaning they pile up close
to Election day.

& If you don't have anything to sell, you trash the other guy relentlessly....