Press Release Source: SIRIUS Satellite Radio



Howard Stern and SIRIUS Announce the Most Important Deal in Radio History
Wednesday October 6, 8:37 am ET




Radio Innovator Signs Five-Year Agreement to Broadcast on SIRIUS Beginning
in 2006




Landmark Deal for SIRIUS and Satellite Radio Industry, With Significant
Potential to Accelerate Growth for SIRIUS


NEW YORK, Oct. 6 /PRNewswire-FirstCall/ -- "King of All Media" Howard Stern
and SIRIUS (Nasdaq: SIRI - News) announced today an epic agreement whereby
Stern will move to SIRIUS beginning January 1, 2006. SIRIUS is the premium
satellite radio provider known for delivering the very best in
commercial-free music and sports programming to cars and homes across the
country.
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The world-renowned Stern is credited with revolutionizing the talk radio
format. He is the No. 1 national radio host among males 18-49 years of age
and ranks No. 1 in many of the 46 major markets where his show is broadcast,
including New York and Los Angeles.

"It has been my dream to have the top-rated show in radio since I was five
years old," said Stern. "SIRIUS -- the future of radio -- will take this
dream to a whole new level as I bring my fans my show my way. It will be the
best radio they will ever hear."

Known for his extremely loyal fan base and for his unequalled ability to
migrate fans to other media, Stern has embarked on numerous highly
successful ventures over the years while maintaining dominant ratings in his
demographic. Stern has written two best-selling books -- Private Parts,
which was Simon & Schuster's fastest-selling book ever, and Miss America,
the fastest-selling book in publishing history. He later starred in the
highly successful motion picture adaptation of Private Parts, orchestrated
the fastest-selling soundtrack in motion picture history and starred in the
most watched entertainment pay-per-view special of all time. "The Howard
Stern Show" is E! Entertainment Television's most successful show.

"Signing Howard Stern is, without a doubt, the most exciting and
transformational event in the history of radio," said Joseph P. Clayton, CEO
of SIRIUS. "He is an entertainment force of unprecedented recognition and
popularity in the broadcast world, who is capable of changing the face of
satellite radio and generating huge numbers of subscribers for SIRIUS."

"Howard is an incredible creative and comedic icon, and we are thrilled that
he chose SIRIUS to broadcast what everyone believes will be the most
exciting part of his career," said Scott Greenstein, SIRIUS President of
Entertainment and Sports. "There is absolutely no one like Howard Stern, and
I'm excited that, for the first time, his show will be heard across the
entire country as it was always meant to be heard."

Greenstein negotiated the five-year, multi-million dollar agreement with Don
Buchwald, who represents Stern.

Buchwald said: "An important new industry is being developed and Howard
wants to be its leader. He is truly excited to be working with SIRIUS, which
will not only provide a new and innovative platform for his broadcast
talents, but will draw on his skills as a businessman. SIRIUS has offered
Howard and his fans a great opportunity to be a part of something truly
remarkable, and we look forward to a spectacular future."

Through SIRIUS' nationwide broadcast system, Stern will be heard in every
market across the country. Moreover, Stern's tremendous popularity among
males 18-49 matches perfectly with SIRIUS' target demographic.

SIRIUS estimates that Stern only would need to generate approximately one
million subscribers in order to cover the costs of the deal. Total
production and operating costs for the Stern show, including compensation of
the show cast and staff, overhead, construction costs for a dedicated
studio, and a budget for the development of additional programming and
marketing concepts, is estimated to be approximately $100 million per year.

"When you look at his enormous existing fan base, all we need is for Howard
to bring in a small fraction of his weekly audience for this agreement to
pay for itself," said Clayton. "Anyone who knows Howard, and who understands
how loyal his fan base is, will not have a hard time seeing the incredible
potential for growth that he will represent for SIRIUS. We are absolutely
delighted that he will be joining our company, and we look forward to
expanding the scope and diversity of SIRIUS programming with him."

Additional information regarding the agreement is available in a Current
Report on Form 8-K filed by SIRIUS with the Securities and Exchange
Commission.

SIRIUS will host a conference call today at 9:15 am ET to brief analysts on
the agreement. The audio portion of the call will be webcast at
http://www.sirius.com.

About SIRIUS

SIRIUS, now available to over 10 million DISH Network satellite TV and
SIRIUS Satellite Radio subscribers, provides listeners with over 120
channels of the best commercial-free music, sports, information and
entertainment, with digital quality sound coast-to-coast, broadcast daily
from New York City, Los Angeles, Nashville, New Orleans, Houston and
Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and
features 55 channels of world-class sports, news, talk, entertainment,
traffic and weather for a monthly subscription fee of only $12.95, with
greater savings for upfront payments of multiple months or a year or more.
SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and
is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are
manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC,
Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at
major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit
City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate
Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW
represent over 40% of new cars and light trucks sold annually in the United
States. Automotive brands currently offering SIRIUS radios in select new car
models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda,
Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen.
Automotive brands that have announced plans to offer SIRIUS radios in select
models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS
radios are expected to be available in over 80 different car models, with
more than 50 of them factory programs. Also, Hertz currently offers SIRIUS
in 29 vehicle models at 53 major locations around the country. In addition,
the Penske companies -- Penske Auto Group, United Auto Group and Penske
Trucking - - are offering SIRIUS radios as a factory installed option, where
available, in their cars and trucks through their dealerships.

Genmar Holdings, the world's largest manufacturer of recreational boats,
Formula Boats and Winnebago, the leading supplier of recreational vehicles
and motor homes, also offer SIRIUS.

Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS
retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by
reference to the factors discussed in our Annual Report on Form 10-K for the
year ended December 31, 2003 filed with the Securities and Exchange
Commission. Among the key factors that have a direct bearing on our results
of operations a our dependence upon third parties to manufacture,
distribute, market and sell SIRIUS radios and components for those radios;
the unproven market for our service; our competitive position and any events
which affect the useful life of our satellites.





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Source: SIRIUS Satellite Radio

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