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Q: Steve of Wauwatosa - Tim, I'm wondering if you think an upcoming format
change in Chicago will have an effect on the Milwaukee market. Last week,
the Chicago Sun Times reported that WIND 560 A.M. which is currently owned
by Univision will swap frequencies with Salem's 106.7 FM. Apparently, Salem
plans to use that frequency as an outlet for their national talk line up.
This brings to mind two questions. First, with the disappearance of Spanish
programming that was no doubt listened to by Milwaukee area Hispanics, do
you think this will cause some sort of immediacy need for, say a Clear
Channel station, to flip to Spanish? There ar rummors on the radio boards to
this effect. Also, do you think it is wise to have 540 and 560, both as
Salem properties to be so close on the dial? I wonder if there is worry from
the Salem Milwaukee that the two frequencies next to each other may cause
confusion from cassual listeners? What do you think?

A: Tim Cuprisin - WIND will carry second and third tier conservative talk
radio, like G. Gordon Liddy. I'm sure there's some audience for it, but it's
not like that's something new and startling. I'm going to leave it at that
because the questions from other folks are piling up here.
"dxAce" wrote in message
...
It is expected that on Monday, November 1, WIND 560 Chicago will drop it's
Spansh language format and go with English talk radio.

dxAce
Michigan
USA