| Home |
| Search |
| Today's Posts |
|
#10
May 29th 06, 06:08 PM
posted to rec.radio.shortwave
|
|||
|
|||
IBOC at Night and the Local/Regional AMs
David Eduardo wrote:
"Frank Dresser" wrote in message news  So does HD... at the transmission end. Although I sitll figure ibiquity has the pay radio card up it's sleeve. I tis never mentioned, The license fees are ad-billing based, in fact. The contracts have no provisions for pay radio. When I was with CBS, and Mel Karmazin was running the radio division, he used to come to us from time to time, for a staff breakfast and a chat. He would do most of the chatting. The subject of IBOC came up at one such, and at the time IBOC was still quite a ways off. But he did pointedly say that the future of any successful business long term will include multiple revenue streams, and that IBOC, much in the same manner as SCA, will offer the opportunity for alternative programming streams, and the digital nature of the stream will permit technology to be implemented for make alternate streams both advertising and subscription based. He said he was quite excited about this. Similar pronouncements have been utterred about HD TV. But that's another topic for another time. The conversation became quite active with the rest of the staff, and you could see exactly who was really getting it, and who wasn't. One side was clearly excited about the digital medium for its quality improvement, and the other, excited about the digital medium for it's ability to be broken up into salable chunks to add to the company's bottom line. Quality for that side was only an opportunity to steal bandwidth from the higher quality transmission, and use it for other, salable commodity. At one point, Karmazin said that users of radio are not significantly driven by audiphile quality, and that the extra bandwidth will be used for revenue enhancement, and that audio quality will be about what it is now. And what came out of that particular chat session was that the idea that IBOC's implementation would create opportunities for new business. And eventually, as a salable listener base becomes measured, subscription radio. This for FM. AM IBOC was not going to be as versatile, but would present the opportunities for marketing AM radio, again, but with, again, the possibility for subscription based listening. A few years later Karmazin was 'out-Karmazin'd' By Sumner Redstone, and he found that the best way to improve his station was to gt out. Interesting that, now, he's at subscription radio and the discussion is about increasing the subscription base, and debate about advertising. iBiquity may not have mentioned subscription implementation, but its licensees certainly have. |
Threaded Mode
