"Steve" wrote in message
oups.com...

David Eduardo wrote:
"Steve" wrote in message

Apparently your definition of "trolling" is related to your desire to
hide
from the truth and the changes necessary to save AM radio.

If AM is going to die, it's going to die; but it'll die much, much
faster if *******s like you have your way.

AM in rated markets can give you an idea of what is happening. In the 7
years since Fall 1998 to the Winter, 2006, AM in Los Angeles has gone from
just under 24% of listening to 17%. That is a loss of about 30% of AM
listening in that period, or about 3% a year.

At the same time, the average age of AM listeners has crept up by over 5
years, and most of the listeners are in age groups that are of no interest
to most advertisers.

And LA is not the worst of cases, because there is such a huge collection of
ethnic groups that are only served on AM (staitons in farsi, Chinese
dialects, Korean, etc) that many AMs are still prosperous due to serving a
niche not served on AM. In markets like Columbus, GA or Wichita, things are
even worse.

And of course, you know
that, and you know that we know it.

I know no such thing. I know that AM has great potential with HD if the roll
out of receivers (7 new ones announced this week, including a $149 after
market car radio) comes fast enough and stations promote it enough.

But, being a troll, your goal is
only to start trouble. You obviously have way too much time on your
hands...

Being a realist, I know that AM, where I started in radio, is a 90 year old
medium and will definitely die if we do not improve it in a way that is
palpable by the listener, especially the under-45 crowd.