David Eduardo wrote:
"Steve" wrote in message
oups.com...

David Eduardo wrote:

In LA, which is actually a heavier user of AM than many markets, less
than
10% of the 12-24 listening is to AM. In 12-34, it is 6%, with 6 different
FMs each having more 12-34 listening than the entire AM band in that age
group.

You didn't know that, did you!


It's gradual decline would be far preferable to the fate you would hand
it. Jerk.

Gradual? Having less audience for the whole band than any of 6 FM stations
is not slow death... it is death already in the younger demos, where the ad
money is. In a few years, the 35-44 will be gone entirely, and the 45-54
will shrink. At that point, there is no ad revenue. Not one national buy in
LA this year has been for 55+.

The sad thing is that we waited, as an industry, till now.


It's rapid decline would be far preferable to the fate you would hand
it. Jerk.