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John Higdon wrote:
In article , dave wrote: Moving forward a few decades, the radio studio of today is sooo different. No turntables or cart machines or even notes above the control board -- just a computer screen. Of course, the other thing that is (usually) gone is the DJ. Replaced by voice tracking. Isn't progress wonderful? Actually, the tools today are better than they have ever been. What used to be a mountain of effort to produce has become unbelievably easy and fast to do. If I do say so myself, one of my stations has probably one of the most beautiful control rooms in the industry. Indeed, there are no mountains of cart machines, no turntables taking up countertop space, and of course no tape recording equipment of any kind. The sight lines are clean, and the sweeping view of Mt. Diablo from the building's top floor is breath-taking. It certainly is not the quintessential radio facility as pictured by an old-timer (such as myself) in radio. But for all of its traditional-trapping shortcomings, the talent can simultaneously do production and do a live radio show. It isn't the voice tracking that is evil (virtually all stations have it, even those that are "live"); it is simply a tool to increase productivity. What you are bemoaning should not be the advancements in technology, but the decline in creativity and the advancement of laziness. I wonder if part of the charm of "the old days" was the fact that doing *anything* was a monumental chore. Now that we can do all of that and more in a walk, no one much cares about doing it at all. I was musing just today about how easy (and cheap) it is now to do a full remote broadcast from anywhere in the world, and yet no one seems to be interested in remotes anymore. [irony on] Too much work, I guess! [irony off] Excellent points. Speaking of remotes, most stations use a cell phone. It is difficult for me to watch a radio personality wait for the program cue ("...and now, live and remote..."), then they talk into a cell phone until the automation takes back control. Contrast that to the 60's when the radio station had a dedicated broadcast line, a Sparta board, and a live board operator at the station. Yes, it is easier this way, but TV diners are easier than a good meal too. By the way, WHLO was one of the kings of remotes. They did a lot of them in the 60's. Car dealers, restaurants, furniture stores, exhibitions, amusement park, department stores, etc. One other point that I'm hearing a lot -- there is no money in radio unless one is in a major market. Thus, creative people go elsewhere, and the remote is as cheap as possible. Elaborate jingles -- gone. News coverage 24/365 -- gone. Good radio personality 24 hrs. -- gone. Thank goodness for the mp3 player. It is as good as radio is today. Dave, |
#2
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In article ,
dave wrote: Excellent points. Speaking of remotes, most stations use a cell phone. It is difficult for me to watch a radio personality wait for the program cue ("...and now, live and remote..."), then they talk into a cell phone until the automation takes back control. Contrast that to the 60's when the radio station had a dedicated broadcast line, a Sparta board, and a live board operator at the station. Yes, it is easier this way, but TV diners are easier than a good meal too. That actually wasn't what I was talking about. I was referring to remotes with full-fidelity stereo links to the studio, with full broadcast setups from the remote site. KKIQ periodically does the whole morning show from Tommy T's in Pleasanton. The setup is scalable to do that show from anywhere in the world. Now, instead of ordering broadcast circuits from the east coast or Europe, or even ISND lines, it can be done over the Internet for zero-cost per minute. By the way, WHLO was one of the kings of remotes. They did a lot of them in the 60's. Car dealers, restaurants, furniture stores, exhibitions, amusement park, department stores, etc. KKIQ used to do several "real" remotes a week. That's been cut considerably, even though today's technology provides quality unattainable in past years. One other point that I'm hearing a lot -- there is no money in radio unless one is in a major market. Thus, creative people go elsewhere, and the remote is as cheap as possible. Elaborate jingles -- gone. News coverage 24/365 -- gone. Good radio personality 24 hrs. -- gone. Yes, that is how the creative-less conglomerates excuse themselves for only being able to sustain stations in the top ten (maybe top twenty) markets. I'm at the NAB for the primary purpose to deal with a shopping list of major equipment for the small stations I work for. They're doing just fine, thank you very much. Thank goodness for the mp3 player. It is as good as radio is today. I have to agree with you. But please remember where the blame lies. We have financiers, investment brokers, MBAs of every description, self-proclaimed programming consultants, and private equity companies controlling the major so-called broadcasting companies these days...not broadcasters. -- John Higdon +1 408 ANdrews 6-4400 AT&T-Free At Last |
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