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John Higdon wrote:
In article , dave wrote: Moving forward a few decades, the radio studio of today is sooo different. No turntables or cart machines or even notes above the control board -- just a computer screen. Of course, the other thing that is (usually) gone is the DJ. Replaced by voice tracking. Isn't progress wonderful? Actually, the tools today are better than they have ever been. What used to be a mountain of effort to produce has become unbelievably easy and fast to do. If I do say so myself, one of my stations has probably one of the most beautiful control rooms in the industry. Indeed, there are no mountains of cart machines, no turntables taking up countertop space, and of course no tape recording equipment of any kind. The sight lines are clean, and the sweeping view of Mt. Diablo from the building's top floor is breath-taking. It certainly is not the quintessential radio facility as pictured by an old-timer (such as myself) in radio. But for all of its traditional-trapping shortcomings, the talent can simultaneously do production and do a live radio show. It isn't the voice tracking that is evil (virtually all stations have it, even those that are "live"); it is simply a tool to increase productivity. What you are bemoaning should not be the advancements in technology, but the decline in creativity and the advancement of laziness. I wonder if part of the charm of "the old days" was the fact that doing *anything* was a monumental chore. Now that we can do all of that and more in a walk, no one much cares about doing it at all. I was musing just today about how easy (and cheap) it is now to do a full remote broadcast from anywhere in the world, and yet no one seems to be interested in remotes anymore. [irony on] Too much work, I guess! [irony off] Excellent points. Speaking of remotes, most stations use a cell phone. It is difficult for me to watch a radio personality wait for the program cue ("...and now, live and remote..."), then they talk into a cell phone until the automation takes back control. Contrast that to the 60's when the radio station had a dedicated broadcast line, a Sparta board, and a live board operator at the station. Yes, it is easier this way, but TV diners are easier than a good meal too. By the way, WHLO was one of the kings of remotes. They did a lot of them in the 60's. Car dealers, restaurants, furniture stores, exhibitions, amusement park, department stores, etc. One other point that I'm hearing a lot -- there is no money in radio unless one is in a major market. Thus, creative people go elsewhere, and the remote is as cheap as possible. Elaborate jingles -- gone. News coverage 24/365 -- gone. Good radio personality 24 hrs. -- gone. Thank goodness for the mp3 player. It is as good as radio is today. Dave, |
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