Mark Jeffries had written:
|
| It's not just modern rockers--burying the legal in the :50 stop set is
| common in *every* music format (it seems that talk radio still
| believes in call letters over image name). Either that or whispering
| what they don't really want you to hear like this example: [...]

I guess the San Francisco Bay area is a little different...KOIT,
KFRC, KDFC, KBLX, KFOG, and KMEL are all examples of music stations
that continue to identify with their call letters. Until its
makeover as "The Bone" about four years ago, KSAN did as well.

Back when KITS still was owned by Entercom, running a true modern
rock format, it only announced the call letters once per hour. But
when they did it, it was not hidden. My favorite was (in
alternating left and right channels) "K -- I -- T -- S" followed by
an equally dragged-out "San Francisco! Live! 105!"

The present-day Live 105 has none of the imagination and flair of
what came before it. Yet another consultant-whipped PD strikes again.

| Just think--all you needed in the old days was a tymp roll, Bill Drake
| saying "And now, ladies and gentlemen, the Real Don Steele--on Boss
| Radio!" and the Johnny Mann Singers singing "93 KHJ--Los Angeles!"
| And all of that at the top of the hour. Guess times have changed.

Music stations also didn't hate news in those days. It was viewed
as a complementary part of the format. Try to imagine "The Big 89"
(WLS) without Lyle Dean.

--
Mark Roberts |"The same sort of moral cowardice that led him to support the
Oakland, Cal.| Vietnam war but decide it wasn't for him, run companies into the
NO HTML MAIL | ground and let others pay the bill, play gutter politics but run
for the hills when someone asks him to say it to their face,
those are the same qualities that led the president to
lie the country into war, fail to prepare for the aftermath
and then refuse to take responsibility for any of it when
the bill started to come due." -- Josh Marshall