"Bob Haberkost" wrote in message
...

"David Eduardo" wrote in message

Untrue. A PD was fired in Rochester for accepting the latest record
company
scam, giving gift cards 2to give to listeners" which the PD kept... that
was
last week. There were a half-dozen indictments about 5 years ago in CA,
resulting in two convictions.

I wouldn't call that payola, though, David. That's just fraud or larceny.

It's clear payola. every communications attorney in the US sent a note to
clients saying about the same thing, too.

The record company said, "Hey, Mr. PD, here are a few thousand dollars in
gift cards for on air promotion. (wink, wink). why don't you give them away
on the air... if you want."

the idea was that if they did nto get given away, the record duck was not
going tocompalin, and the PD could go on a shopping spree. Clear and present
payola.

But the
problem remains that in its executed form (where said gift cards actually
go to said
listeners), it's still a corruption of the way things should be.

There was no intent to give anything to listeners.

Payola or not, anyone having an interest in the music business should be
barred from
offering any rewards to the outlets or their representatives who make
decisions on
whether or not that outlet should be playing the output from the music
business.


Artist based promotions have been a legal and legitimate synergistic
promotion with radio for many, many decades. As long as there is disclosure,
it is legit. The minute management approves, there is no payola possible.

"David Eduardo" wrote in message
...

"Bob Haberkost" wrote in message
...

"David Eduardo" wrote in message

Untrue. A PD was fired in Rochester for accepting the latest record
company scam, giving gift cards 2to give to listeners" which the PD
kept... that was last week. There were a half-dozen indictments
about 5 years ago in CA, resulting in two convictions.

I wouldn't call that payola, though, David. That's just fraud or larceny.

It's clear payola. every communications attorney in the US sent a note to
clients saying about the same thing, too.

The record company said, "Hey, Mr. PD, here are a few thousand dollars in
gift cards for on air promotion. (wink, wink). why don't you give them away
on the air... if you want."

the idea was that if they did nto get given away, the record duck was not
going tocompalin, and the PD could go on a shopping spree. Clear and present
payola.

But the problem remains that in its executed form (where said gift
cards actually go to said listeners), it's still a corruption of the way
things should be.

There was no intent to give anything to listeners.

Payola or not, anyone having an interest in the music business should be
barred from offering any rewards to the outlets or their representatives
who make decisions on whether or not that outlet should be playing
the output from the music business.

Artist based promotions have been a legal and legitimate synergistic
promotion with radio for many, many decades. As long as there is disclosure,
it is legit. The minute management approves, there is no payola possible.

Fair enough, on all counts. Certainly the issue of intent has a lot to do with it.
I still think that artist-oriented promotions are bad for the business, though, since
it gives the established major labels more of an advantage than the indies.
--
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If there's nothing that offends you in your community, then you know you're not
living in a free society.
Kim Campbell - ex-Prime Minister of Canada - 2004
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For direct replies, take out the contents between the hyphens. -Really!-

"Bob Haberkost" wrote in message
...


Fair enough, on all counts. Certainly the issue of intent has a lot to do
with it.
I still think that artist-oriented promotions are bad for the business,
though, since
it gives the established major labels more of an advantage than the
indies.
--

Artist promotions are seldom done with unknown artists. Usually, stations
limit such activities to tie ins with major artists or newer ones who have a
string of recent hits. So, the issue for big vs. small labels is in getting
initial airplay or sales or alternative media promotion (like clubs for
dance music), since stations will not do a promotion with a "small" artist
as a general rule. the idea, of course, is to tie in with the bigness of the
artist to enhance the station image.