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![]() "Bob Haberkost" wrote in message ... "David Eduardo" wrote in message Untrue. A PD was fired in Rochester for accepting the latest record company scam, giving gift cards 2to give to listeners" which the PD kept... that was last week. There were a half-dozen indictments about 5 years ago in CA, resulting in two convictions. I wouldn't call that payola, though, David. That's just fraud or larceny. It's clear payola. every communications attorney in the US sent a note to clients saying about the same thing, too. The record company said, "Hey, Mr. PD, here are a few thousand dollars in gift cards for on air promotion. (wink, wink). why don't you give them away on the air... if you want." the idea was that if they did nto get given away, the record duck was not going tocompalin, and the PD could go on a shopping spree. Clear and present payola. But the problem remains that in its executed form (where said gift cards actually go to said listeners), it's still a corruption of the way things should be. There was no intent to give anything to listeners. Payola or not, anyone having an interest in the music business should be barred from offering any rewards to the outlets or their representatives who make decisions on whether or not that outlet should be playing the output from the music business. Artist based promotions have been a legal and legitimate synergistic promotion with radio for many, many decades. As long as there is disclosure, it is legit. The minute management approves, there is no payola possible. |
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