Home |
Search |
Today's Posts |
#12
|
|||
|
|||
Greg and Joan wrote in message ... "H Glazer" wrote in message So how does streaming make bottom-line sense now when it didn't three and a half years ago, when hundreds of stations pulled their signals to avoid having to pay additional fees to stream ads that used unionized talent? Are CC and Infinity scrubbing their webcasts of such ads? Apparently so. If you listen to WBZ radio on the 'net, you hear Mayor Menino, ads for the Red Cross, PSAs, etc. Also, the broadcast industry ran away from the 'net, possibly fearing it, not understanding it, or a combination of both. OK, how does Internet streaming benefit WBZ in tangible dollars and cents? If people in the Boston market choose to listen via the 'Net at the office, maybe they're hearing 'BZ where they normally would not be able to, but they're not hearing the advertising that drives the station's earnings. People in other cities, states, countries ... how does their listening to the Web stream matter? Yeah, I suppose Bobby in Birmingham and Rajiv in Bombay would be more likely to listen to WBZ in their cars should they ever move to or visit Boston, but that can't be the justification. I like Internet radio just as much as the next guy, and I'm glad to see more stations returning to cyberspace, but I'm still wondering how broadcasters hope to recover the costs of streaming. Howard |
Thread Tools | Search this Thread |
Display Modes | |
|
|