H Glazer had written:
|
| OK, how does Internet streaming benefit WBZ in tangible dollars and cents?
| If people in the Boston market choose to listen via the 'Net at the office,
| maybe they're hearing 'BZ where they normally would not be able to, but
| they're not hearing the advertising that drives the station's earnings.

Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.

Either the marketing department isn't communicating clearly with
the sales department, or they're laying the groundwork for what
they hope to be a new revenue stream.

--
Mark Roberts | "Never do math on television."
Oakland, Cal.| -- KTVU meteorologist Bill Martin, January 3, 2005
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