H Glazer had written:
|
| OK, how does Internet streaming benefit WBZ in tangible dollars and cents?
| If people in the Boston market choose to listen via the 'Net at the office,
| maybe they're hearing 'BZ where they normally would not be able to, but
| they're not hearing the advertising that drives the station's earnings.

Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.

Either the marketing department isn't communicating clearly with
the sales department, or they're laying the groundwork for what
they hope to be a new revenue stream.

--
Mark Roberts | "Never do math on television."
Oakland, Cal.| -- KTVU meteorologist Bill Martin, January 3, 2005
NO HTML MAIL |
Permission to archive this article in any form is hereby explicitly denied.

On 25 Mar 2005 20:38:26 GMT, (Mark Roberts)
wrote:


Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.

Likewise with KFWB. One reason for the corporate change of heart on
streaming, I've been told, is problems with building penetration by AM
signals.


Either the marketing department isn't communicating clearly with
the sales department, or they're laying the groundwork for what
they hope to be a new revenue stream.

If KFWB's promotions are any indication, they indeed have such hopes.
KFWB promos also pitch advertising avails.

Mark Howell

In article ,
Mark Roberts wrote:
Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.

Now that Mel is gone, all of the Infinity N/T outlets are doing it.
They did a trial in New York on WCBS and reportedly got very good
response.

-GAWollman

--
Garrett A. Wollman | As the Constitution endures, persons in every
| generation can invoke its principles in their own
Opinions not those | search for greater freedom.
of MIT or CSAIL. | - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003)

We have heard and read the paranoia, even in this group.

One friend of mine who worked in radio told me his management was paranoid
over "dead air" or even breaking format in the evening, because a listener
might change the station and never put it back on theirs during morning
drive.
Would this argument make sense?

- they want you to listen in the car -- AND THE OFFICE -- and they don't
want you listening to something else in the office. There are a
considerable number of stations that DON'T have the union-written commercial
situation, and they've been streaming. You might find one of those
stations, put it on in your car, and never go back to the station that is
the internet fraidy-cat.

- if they don't go after the internet crowd, someone else will.

Finally - since streaming stations "drop in" non-AFTRA PSAs, could it be
possible that they would "drop in" non-AFTRA commercial spots? And those
bring in money.....

On 26 Mar 2005 18:42:00 GMT, (Garrett Wollman)
wrote:

Now that Mel is gone, all of the Infinity N/T outlets are doing it.
They did a trial in New York on WCBS and reportedly got very good
response.

One reason they're doing it on the all-news stations and the big
market news/talkers: There are very little rights and blackout
issues. WCBS, for example, has to black out the Yankees, and WBZ in
your hometown would have to do the same with the Bruins (if there was
a hockey season, natch). KFWB in L.A., the same with the Dodgers.
KDKA in Pittsburgh will have to black out Bill O'Reilly, unless
Infinity corporate sibling Westwood One has less problems with
streaming nowadays.

But that's about it, really. Most of the big market Infinity
all-newsers produce their own programming almost all the time.

The other reason: It extends the brand. All-news stations,
especially, want to appear ubitquous. By showing up in your office
computer (especially with those AM in-building signal problems), and
all over the world, they assure P1s that they're connected to the
station no matter where they are.

They'll make some change off of selling the stream insert ads... my
old home of KFBK/Sacramento is selling them with some success. But
it's almost a secondary thing.

"Mark Roberts" wrote in message
...
H Glazer had written:
|
| OK, how does Internet streaming benefit WBZ in tangible dollars and
cents?
| If people in the Boston market choose to listen via the 'Net at the
office,
| maybe they're hearing 'BZ where they normally would not be able to, but
| they're not hearing the advertising that drives the station's earnings.

Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.


WBZ is doing the same thing.