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Garrett Wollman wrote in message ... In article , H Glazer wrote: I link Internet radio just as much as the next guy, and I'm glad to see more stations returning to cyberspace, but I'm still wondering how broadcasters hope to recover the costs of streaming. I think the logic goes something like this: - If few people listen, then it doesn't cost very much, and we make a few of our P1s happer because they can get the station in their offices, which helps to build brand loyalty. - If lots of people listen, we can sell that. Yeah, but they'll be trying to sell that to the advertising agencies they deal with, who know full well (I would think) that their AFTRA-talent-voiced ads aren't being heard by any of that burgeoning number of Internet listeners. People who listen to WBZ in the office, most likely, already listen to WBZ in their cars. Brand loyalty has already been built. The only really new listeners WBZ stands to gain are the out-of-market ones that Boston-based advertisers don't care if they reach, even if the stream wasn't scrubbed. Are Sullivan Tire, Giant Glass, or whoever, really going to pay more because 'BZ is now being heard online by people who can't hear their ads? Howard |
#2
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In article ,
H Glazer wrote: People who listen to WBZ in the office, most likely, already listen to WBZ in their cars. Brand loyalty has already been built. You're looking at it wrong. People who can't get WBZ in the office might start listening to WBUR instead. When they get back into their cars, there's a chance they might not leave them set on 1030 (particularly if they heard a tease for something they want to listen to on the way home), and that's potentially a P1 lost. -GAWollman -- Garrett A. Wollman | As the Constitution endures, persons in every | generation can invoke its principles in their own Opinions not those | search for greater freedom. of MIT or CSAIL. | - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003) |
#3
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