In article ,
H Glazer wrote:
People who listen to WBZ in the office, most likely, already listen
to WBZ in their cars. Brand loyalty has already been built.

You're looking at it wrong.

People who can't get WBZ in the office might start listening to WBUR
instead. When they get back into their cars, there's a chance they
might not leave them set on 1030 (particularly if they heard a tease
for something they want to listen to on the way home), and that's
potentially a P1 lost.

-GAWollman

--
Garrett A. Wollman | As the Constitution endures, persons in every
| generation can invoke its principles in their own
Opinions not those | search for greater freedom.
of MIT or CSAIL. | - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003)