In no particular order:

1) Representation of amateur radio (what other organization or individual would
do anyhting like the 121 page commentary on BPL?)

2) QST and other publications (only the RSGB Handbook is comparable)

3) Contests and operating activities (particularly SS and FD)

4) Product reviews (much more in-depth than any other amateur publication)

5) Elected officials (they listen even if they don't agree)

6) W1AW (been there and operated the station, too)

73 de Jim, N2EY