On Feb 15, 11:37�pm, "David Eduardo" wrote:
wrote in message

ups.com...
On Feb 15, 2:13?pm, "Guerite?" wrote:

Little do you realize, that news/talk/sports on the clear-channels
command a higher advertising fee, than FM - *too bad, asshole, AM is
alive and well. It is IBOC, that is failing, not analog.

No, that is not true. Advertising is priced based on delivery of listeners,
no matter what the format. It is always a function of a certain dollar
amount for each thousand listeners, and pricing is by delivery.

A news talk station with good ratings gets the same rate as an FM with the
same ratings in the age group an advertiser is buying.

The issue with news talkers is they often bill among the higer range in a
market because they have higher numbers of minutes of spots. While most
larger market FMs sell no more than 10 to 12 minutes of commercials, news
talk often goes to 18 minutes and has more inventory.

The problem with AM news talk stations is that most have around half the
listeners over age 55, where there are nearly no agency ad buys.

In the US, there are 4665 AMs as of last week. Of the ones in rated markets,
only a small percentage, maybe 20% at best, are viable (decent signal and
full market day and night coverage) and these tend to do well. The rest are
either religious, brokered or ethnic.

For example, there is no vable AM in Washington, DC. Phoenix has only 2. So
what you can see is that while a market may have well over a dozen viable
FMs, the number of AMs is tiny.

There are a ton of AM stations in the D.C area, which I never listen
to, anyway. I read, that news/talk/sports on the "clears" on AM are
alive-and-well and command higher ad fees than FM. BTW, there is more-
and-more negativity surrounding HD Radio, and it is all but dead on AM
- IBOC shall die, as DAB has in Canada. Analog AM will be around for
many years - too bad ! Consumers are not interested in HD Radio, as
75% of consumers are aware of HD Radio, but interest in HD Radio has
been flat-lined for two years:

http://www.google.com/trends?q=%22hd...ius%2C+podcast

Sucka !

wrote in message
oups.com...
On Feb 15, 11:37?pm, "David Eduardo" wrote:
wrote in message


For example, there is no vable AM in Washington, DC. Phoenix has only 2.
So
what you can see is that while a market may have well over a dozen viable
FMs, the number of AMs is tiny.

There are a ton of AM stations in the D.C area, which I never listen
to, anyway.

And not one is vable. Not one covers the entire metro day and night.

I read, that news/talk/sports on the "clears" on AM are
alive-and-well and command higher ad fees than FM.

As I said, this is not true. they get the same ad rates ("fee" is the wrong
word) per listener as any other station. And there are only 24 or 25 of
those stations (Former 1-A clears) in the whole country, out of nearly 5
thousand AM stations.


BTW, there is more-
and-more negativity surrounding HD Radio, and it is all but dead on AM

No, it isn't. Stations in mmajor markets with good signals (about 150
stations in the top 100 markets) either are or will be on with HD. The rest
don't matter as they have no audience and don't cover their markets.

- IBOC shall die, as DAB has in Canada. Analog AM will be around for
many years - too bad !

Analog AM is dying. Fast. HD may not save it, but there is a chance. Without
it, AM is fading and the only really big format news/talk, is starting to
move to FM where it attracts attractive listeners for advertisers that it
does not do on AM.

Consumers are not interested in HD Radio, as
75% of consumers are aware of HD Radio, but interest in HD Radio has
been flat-lined for two years:

Interesting, since the "official" launch was in the second quarter of 2006.

On Feb 16, 5:39�am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 15, 11:37?pm, "David Eduardo" wrote:

wrote in message

For example, there is no vable AM in Washington, DC. Phoenix has only 2.
So
what you can see is that while a market may have well over a dozen viable
FMs, the number of AMs is tiny.
There are a ton of AM stations in the D.C area, which I never listen
to, anyway.

And not one is vable. Not one covers the entire metro day and night.

I read, that news/talk/sports on the "clears" on AM are
alive-and-well and command higher ad fees than FM.

As I said, this is not true. they get the same ad rates ("fee" is the wrong
word) per listener as any other station. And there are only 24 or 25 of
those stations (Former 1-A clears) in the whole country, out of nearly 5
thousand AM stations.

BTW, there is more-
and-more negativity surrounding HD Radio, and it is all but dead on AM

No, it isn't. Stations in mmajor markets with good signals (about 150
stations in the top 100 markets) either are or will be on with HD. The rest
don't matter as they have no audience and don't cover their markets.

- IBOC shall die, as DAB has in Canada. *Analog AM will be around for
many years - too bad !

Analog AM is dying. Fast. HD may not save it, but there is a chance. Without
it, AM is fading and the only really big format news/talk, is starting to
move to FM where it attracts attractive listeners for advertisers that it
does not do on AM.

Consumers are not interested in HD Radio, as
75% of consumers are aware of HD Radio, but interest in HD Radio has
been flat-lined for two years:

Interesting, since the "official" launch was in the second quarter of 2006.

Just, like the big launch of 2006 - the Cartel is using the same
failed strategies !

On Feb 16, 5:39�am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 15, 11:37?pm, "David Eduardo" wrote:

wrote in message

For example, there is no vable AM in Washington, DC. Phoenix has only 2.
So
what you can see is that while a market may have well over a dozen viable
FMs, the number of AMs is tiny.
There are a ton of AM stations in the D.C area, which I never listen
to, anyway.

And not one is vable. Not one covers the entire metro day and night.

I read, that news/talk/sports on the "clears" on AM are
alive-and-well and command higher ad fees than FM.

As I said, this is not true. they get the same ad rates ("fee" is the wrong
word) per listener as any other station. And there are only 24 or 25 of
those stations (Former 1-A clears) in the whole country, out of nearly 5
thousand AM stations.

BTW, there is more-
and-more negativity surrounding HD Radio, and it is all but dead on AM

No, it isn't. Stations in mmajor markets with good signals (about 150
stations in the top 100 markets) either are or will be on with HD. The rest
don't matter as they have no audience and don't cover their markets.

- IBOC shall die, as DAB has in Canada. *Analog AM will be around for
many years - too bad !

Analog AM is dying. Fast. HD may not save it, but there is a chance. Without
it, AM is fading and the only really big format news/talk, is starting to
move to FM where it attracts attractive listeners for advertisers that it
does not do on AM.

Consumers are not interested in HD Radio, as
75% of consumers are aware of HD Radio, but interest in HD Radio has
been flat-lined for two years:

Interesting, since the "official" launch was in the second quarter of 2006.

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

You argue like a two year old.
wrote
Neo-Liberal non-logic

On Feb 16, 3:47?pm, "Guerite?" wrote:
You argue like a two year old.
wrote
Neo-Liberal non-logic

You, talk like a one-year-old.

wrote in message
oups.com...
On Feb 16, 5:39?am, "David Eduardo" wrote:
wrote in message

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM will
get the same rate as one on FM, not more... as long as you are comparing the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

I did not say AM statios were turning in their licences and getting new FM
licences. Operators are moving ageing talk formats from AM to FM to improve
the younger demo performance...

KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54, and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as the
demos are old and unsalable, so more and more will move to FM.

On Feb 17, 12:02?am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 16, 5:39?am, "David Eduardo" wrote:

wrote in message

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM will
get the same rate as one on FM, not more... as long as you are comparing the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

I did not say AM statios were turning in their licences and getting new FM
licences. Operators are moving ageing talk formats from AM to FM to improve
the younger demo performance...

KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54, and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as the
demos are old and unsalable, so more and more will move to FM.

There's not enough room on FM

wrote in message
oups.com...
On Feb 17, 12:02?am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 16, 5:39?am, "David Eduardo" wrote:

wrote in message

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM
will
get the same rate as one on FM, not more... as long as you are comparing
the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

--------------------------------------------------------------------------------------------------------------
I did not say AM statios were turning in their licences and getting new
FM
licences. Operators are moving ageing talk formats from AM to FM to
improve
the younger demo performance...
---------------------------------------------------------------------------------------------------------------

KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans
from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54,
and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as
the
demos are old and unsalable, so more and more will move to FM.

There's not enough room on FM


Try reading my first paragraph again. I said that operastors are moving the
news/talk formats to FM from AM. I did not say they were getting enw
licences. Owners of both AMs and FMs in many markets are taking the format
(the intellectual property) from the AM and plugging the audio into an FM
station (replacing the existing music format).

In other words, they have found that putting the news talk format they had
been putting on an AM transmitter onto an FM station the 35-54 listening
increases considerably, reversing the downtrend seen on the AM channel. In
some cases, the remaining AM frequency, devoid of its format, became nearly
valuless (like 1500 in DC) and in other cases a simulcast is being run to
offer the fomrat on both bands... FM for younger, more salable demographics,
and AM for the traditional listener (like WOKV in Jacksonville is doing).

There is plenty of "room" on FM. All it takes is a lesser performing FM
format that can be replaced by an existing, but ageing, AM news talk format
and you have instant success and better demographics.

On Feb 17, 12:02?am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 16, 5:39?am, "David Eduardo" wrote:

wrote in message

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM will
get the same rate as one on FM, not more... as long as you are comparing the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

I did not say AM statios were turning in their licences and getting new FM
licences. Operators are moving ageing talk formats from AM to FM to improve
the younger demo performance...

KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54, and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as the
demos are old and unsalable, so more and more will move to FM.

"FM Translators for AM Stations?"

"And this might not be the best case. As you may remember, the FCC
already has an open proceeding trying to determine the relative value
of FM translators versus low power FM stations. That proceeding seeks
to determine if low power FM stations should receive a preference over
FM translators. That proceeding also put a freeze on the processing
of all new FM translator applications - a freeze that was supposed to
last 6 months but has now been in place for almost a year and a half.
Since the FM translators that would be authorized by the NAB proposal
could also preclude LPFM stations, as well as be precluded by the
translators still pending from the last FM translator window, the
opportunity to file for translators for AM stations may be technically
precluded in some areas, and may not be able to occur until the LPFM
issues are resolved. And none of that may come quickly."

http://www.broadcastlawblog.com/arch...-stations.html

You lose !