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Old March 7th 07, 04:34 AM posted to rec.radio.shortwave
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Default Portable IBOC/HD Radio May Be on Its Way

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Actually, in the real world, they won't. The standard for battery life is
determined by the iPod among today's consumers.


If a HD portable radio is supposed to replace an analog radio why would
you compare it to an Ipod?


You don't get the challenges faced by radio. The issue is making radio
relevant in the coming years, during a period where already anything that is
not digital is no longer cool unless you are about 60 or so.

HD radios do not replace analog radios, pragmatically, because the analog
portables are not being used.

AM radio is not relevant to nearly anyone under 45... because it sounds bad
and is analog. If nobody is listening, you can not replace anything... you
are starting over in the under-45 demos.

FM radio is challenged to keep relevant in the younger (12-24 in current
Arbitron measurement) demographic groups, and a significant issue is being
perceived as being a digital medium. HD radios do not replace anything. They
become useful additions to the entertainment options, where the analog radio
was not perceived that way.

So, the standard against which audio, battery life, coolness and relevance
will be measured is, presently, the iPod. How many kids do you see buying
portable AM radios, huh?


Many are being sold. I don't know what the age group is buying them.

--
Telamon
Ventura, California
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Old March 7th 07, 04:37 AM posted to rec.radio.shortwave
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Posts: 726
Default Portable IBOC/HD Radio May Be on Its Way


"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Actually, in the real world, they won't. The standard for battery life
is
determined by the iPod among today's consumers.

If a HD portable radio is supposed to replace an analog radio why would
you compare it to an Ipod?


You don't get the challenges faced by radio. The issue is making radio
relevant in the coming years, during a period where already anything that
is
not digital is no longer cool unless you are about 60 or so.

HD radios do not replace analog radios, pragmatically, because the analog
portables are not being used.

AM radio is not relevant to nearly anyone under 45... because it sounds
bad
and is analog. If nobody is listening, you can not replace anything...
you
are starting over in the under-45 demos.

FM radio is challenged to keep relevant in the younger (12-24 in current
Arbitron measurement) demographic groups, and a significant issue is
being
perceived as being a digital medium. HD radios do not replace anything.
They
become useful additions to the entertainment options, where the analog
radio
was not perceived that way.

So, the standard against which audio, battery life, coolness and
relevance
will be measured is, presently, the iPod. How many kids do you see buying
portable AM radios, huh?


Many are being sold. I don't know what the age group is buying them.


Mostly folks outside the youth demos.


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Old March 7th 07, 09:45 AM posted to rec.radio.shortwave
RHF RHF is offline
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First recorded activity by RadioBanter: Jun 2006
Posts: 8,652
Default Portable IBOC/HD Radio May Be on Its Way

On Mar 6, 7:03 pm, "David Eduardo" wrote:
"Telamon" wrote in message

...

In article ,
"HD Radio²" wrote:


A New Prototype Chip Provides Hope That Portable HD Radio Receivers Will
Be
on Store Shelves Soon


Gee, what a thing to hang your hopes on


90% savings in power eliminates the only obstacle to portable HD devices,
and the integrated chip makes very small HD devices practical.


I Pre-Dick that future Celphones and iPods will have FM HD
Radio built-in and the younger gerenation {under 10 year olds}
with be the "HD" Gen. it's a vision thing ~ RHF
.
.
.. .

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Old March 7th 07, 09:53 AM posted to rec.radio.shortwave
RHF RHF is offline
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First recorded activity by RadioBanter: Jun 2006
Posts: 8,652
Default Portable IBOC/HD Radio May Be on Its Way

On Mar 6, 7:52 pm, "David Eduardo" wrote:
"Telamon" wrote in message

...





In article ,
"David Eduardo" wrote:


"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:


"Telamon" wrote in message
.
..
In article ,
"HD Radio²" wrote:


A New Prototype Chip Provides Hope That Portable HD Radio Receivers
Will
Be
on Store Shelves Soon


Gee, what a thing to hang your hopes on


90% savings in power eliminates the only obstacle to portable HD
devices,
and the integrated chip makes very small HD devices practical.


90% savings over the power hogs that have been the table top HD radios
so far means that the HD portable will still suck more power than a
similar analog radio.


But less than an iPod, which is the benchmark here.


Maybe it is your bench mark. Most people will compare it to an analog
radio.


Actually, in the real world, they won't.


- The standard for battery life is determined by the iPod
- among today's consumers.

Translation "Today's Consumers" - That would be
anyone under the age of 25 years old.

Which means that to DE most of us here Don't Count :
Cause we can not be Marketed to an Advertiser as a
Consumer {Buying Listening Audience} for their Products.

~ RHF
.
.
.. .

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