On Mar 13, 2:40�pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...



Now Telemon, you KNOW he doesn't want to hear facts, he wants to live in
his little dream world where everything is just as he thinks it is.

Unfortunately for this conclusion, there is a wealth of data which supports
my position and none supporting yours.



There is hardly an AM station in the Portland, OR market that doesn't
cover the entire market in the daytime.

Of course, my definition of an AM station being viable states that the
station must cover the entire market day and night. This is also the
standard definiton of broadcast analysts, appraisers and the industry in
general.

Many of them (620, 750, 910, 970, 1080, 1190, 1520) cover a much larger
area.

910, 1520 and 1080 do not cover the entire market at night, and 750 is
marginal.

In a northern latitude market, where for much of the year night ends several
hours into morning drive and starts well befor ethe end of afternoon drive,
not having night coverage of the whole market is mortal to a station.

620, 750 and 1190 are heard from Longview, WA to past Salem, OR. 620, 1080
and 1190 are heard pretty well on the coast as well. And I'm not talking
DX'ing, I used to listen to them on a pocket transistor radio.

Salem is not in the metro, nor is Longview. The real issue is if they give a
suable and useful signal in the market... one that overcomes the manmade
noise 95% or more of the time in all the metro.

What was at the time 930 KSWB in Seaside was the most popular station in
Astoria, 21 miles away, against the two local Astoria stations. *He's full
of crap when he says that nobody listens outside the market/local urban
area. That they don't show up in Arbitron is most likely a factor of
Arbitron not bothering with logging outside the primary signal.

Actually, Arbitron "logs" nothing. Listeners write in whatever they listen
to, with no restrictions whatsoever. In fact the instructions say to write
down anything that "you listen to" on the radio, including satellite and
internet stations.l The Arbitron report shows "below the line" (a term
meaning not licensed in the metro) listening, but it is so minimal that you
don't see out of market stations ranked.

For all practical purposes, out of market listening is so minimal,
individually and collectively as to not be statistically significant or
reliable.



And let's talk about FM's for just a second. *A Salem station on 105.3
used to be heard over most of Portland. They decided to up their audience
a little bit by moving their tower site to a point between Portland and
Salem, off to the east a bit from both, and now they're considered a city
grade contour for both cities and most places in between on the I-5
corridor. They can be heard on a car stereo solidly as far south as
Eugene. *Basically what they did to the station was turned it from a Salem
local to a rimshotter and made a big success of it.

And that explains why it does not exist now?



Turn off the QRM, Gleason... we don't need it, don't want it. All it does
is cause problems for people who aren't inside your precious 'city grade
contour'.. and guy, that's a LOT of people. And we buy things. WE COUNT.

Again, there is no evidence that significant listening occurs outside fairly
intense contours. And since AM is now so little used at all, trying
alternatives that may give it additional life make sense. Otherwise, AM will
simply disappear... as it already has as a relevant service for nearly
everyone under 45 or 50 years of age.

Being able to hear a station does not mean it will get actual listening.
Listening requires a combination of factors, including a solid signal. It
helps if you are also on FM, too.

HD/IBOC is doomed, ****-ball !