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Old March 20th 07, 02:59 AM posted to rec.radio.shortwave
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Default Let's Make Late Night AM/MW Radio Interesting Again ! - DXers Rejoice !


"RHF" wrote in message
oups.com...

Better Ten or a Hundred or a Thousand Individual Voices
to be heard on the AM/MW Radio -then- 500 AM/MW
Radio Stations all rebroadcasting Coast-to-Coast AM
from 10 PM until 5 AM each Night.


You seem unaware of the origin of overnight broadcasting. It has nothing to
do with listening, the listener or making money.

When equipment was much less reliable, in the late 50's and 60's, many
failures came at sign-on, right ahead of the most profitable time of the day
for radio. It did not take much for owners and managers to decide that if
the station was not turned off, the failures at the time they were turned
back on would be far fewer, and certainly more at random. So staitons went
on "All Night" schedules.

Altholugh I know of a few cases of momentarily profitable overnight shows,
in general it is nearly impossible to generate any revenue overnights.

Today, equipment is better. But since everyone who can is 24/7, nobody wants
to be the first to not do it. Add to that the more irregular work hours of
Americans, and you have a reason to be on at 5 AM or even 4 AM in many
cities... at that point, why sign off?

The former Art Bell show is a nice, and free, way to fill up the overnght
hours.

And since nearly nobody listens to that show on skywave, the need for many
hundreds of affiliates is real. If those stations did not have Coast to
Coast, they would be automated playing music.

Let's Make Late Night AM/MW Radio Interesting Again !


There is no way to pay for it. There is no ad revenue.




 
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