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Tracking chips in HD radios
On Sat, 31 Mar 2007 20:47:23 GMT, "David Eduardo"
wrote: "David" wrote in message .. . On 31 Mar 2007 11:02:47 -0700, "ve3..." wrote: In WWII Nazi submarines used TRF receivers as the oscillator in a superhet put out enough signal that air and naval sub chasers could home in on the signal and deep-six them. Except that TRF receivers have no oscillators. The reason the military like TRF radio's is absent any oscillator, they don't emit anything to give away position or frequency.... In fact, there is a ratings service, called MobilTrak which installs antennas on utility poles where cars go by, and can tell what FM station is being listened to based on the IF offset, but it does not work on AM. Works only until someone decides to build an FM receiver with an IF somewhere other than 10.7 Mhz.... http://www.mobiltrak.com/ has an explanation of the technology. Mostly, this is used by retail business to see what station is listened to at point of purchase (POP) for ad effectiveness studies. It is of limited value in quantifying audience, as 2/3 of radio listening is not in the car. |
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