David wrote:

On Fri, 22 Jun 2007 10:18:10 -0700, "David Eduardo"
wrote:


First, we are talking about AM, which now has, nationally, only about 19%
of radio listening. Second, most of that percentage is in upper end demos,
as under age 45, listenership is very small.

What we have is a band that has serious issues about survival.

In big cities, small cities and rural areas, there is very little use of
AM outside the very strong signal contours.

In fact, the national coverage by FM is far more dense than the AM
coverage. If HD can help AM survive, it is a fair tradeoff.


You always speak in relative terms, not in real numbers. The audience
you are willing to throw away (while gaining nothing) are in the
millions. Kids aren't going to listen to Slant Head and the Pig Man
just because they're in stereo.


Where is your data to show that millions of listeners would be lost?
Apparently the stations already know the people you are talking about don't
listen to their stations. If they did, it would show in the survey data.

On Sat, 23 Jun 2007 10:59:03 -0500, craigm
wrote:



Where is your data to show that millions of listeners would be lost?
Apparently the stations already know the people you are talking about don't
listen to their stations. If they did, it would show in the survey data.


Half the people in the USA live beyond the major cities and their
suburbs. 90% of them listen to the radio. Some percentage of them
listen at night. News/Talk is a very popular format.