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David Eduardo wrote:
"IBOCcrock" wrote in message ps.com... On Sep 3, 3:55?pm, "David Eduardo" wrote: "IBOCcrock" wrote in message oups.com... The digital signals are only 1% of the analog - IBOC's coverage isn't even 50% that of analogs ! Digital has totally different properties than analog. I have seen plenty of data showing the HD signal, on a 3rd generation receiver, is robust beyond the "usable" signal range of analog AM or FM, which is the 10 mv/m AM curve and the 64 dbu FM contour. "A Station Owner's View of HD Radio Industry" "We were told back in the beginning that the HD coverage would be equal to the analog signal. Unfortunately, the industry is now finding out this is not the case, that the HD coverage is considerably less, something like 60% of the analog coverage. The HD signal is good in the same contours where about 96% to 97% of all AM and FM listening occur... in fact, it is good beyond those contours. Mr Eduardo: I have been following your posts and see why Radio is in the state it is in today. I realize that radio must make a profit, but, when you drive listeners away with this buzzing noise on AM and trying to turn FM into all talk or info-mericials. Tell us that "Young only listens to FM" etc. It can only be a recipe for future disaster. Example the young don't listen to AM because nothing is programed to their tastes. Talk in HD or Stereo is still talk, plus most young people care little about the news unless it affect them. Back in 1980 the number 1 station in my home town of Tucson was KT KT AM 990, until new owners took over the station, and to get the young to move to FM, They changed the format, fired the local DJ's and switched to satellite programs, sure enough in about two months time KTKT was in the bottom of the market. I remember reading their whinnying about no listers, they thought they could save money by eliminating the local talent. Now, AM is to old, demographics rares its head again, well radio as industry made it that way in allot of markets following the KTKT example. I know of very few listeners that carry a watt or decibel meter to determine if the signal is worth listening to, but when you have crappy programing, you lose the audience every time. Ken I PS You might want to point out to the Advertisers that due to the "BABY BOOM" generation the median age of the population is predicted to be in the mid-fifties in about five years, plus still have the most disposable income. |
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