"Brenda Ann" wrote in message
...


He doesn't care... or perhaps more properly, the suits don't care.
He/they don't care that people on the north Oregon coast preferred to
listen to KWJJ in Portland rather than any of the local stations up until
the point were KWJJ changed formats and calls.

Nobody was listening in Portland. The station was losing money. A Portland
station can not make money off listening out of the metro, any more than any
other station can. Economics requred trying a different format.

He/they don't give a rats arse that the two most listened to nighttime
signals in the Northwest are KSL and KGO. (KBOI is right up there, too,
and I personally liked to hear KTWO. Also WWL was good and solid.

While KGO shows up in the Medford book with a 0.4 share, KGO has no measured
listening anywhere else in Oregon or Washington. KSL shows listening nowhere
but the SLC metro. So much for that lie.

But those are DX stations, so they really don't matter... the others are
rimshots that a lot of people listen or listened to, despite whatever
Arbitron might say.

If it gets listening, Arbitron reports it. If it does not, which is what the
case is here, they do not.

The former KRDR (now KMUZ IIRC) in Gresham was a popular country station
in the Portland market, but the city was outside their city grade
contours, so I guess that all those ads for Portland businesses weren't
really there..

KMUZ is licensed to a county that is within the Portland MSA. I would,
therefore, expect to hear Portland area advertisers on it since it is in the
Portland metro and the Portland radio market. Get it? The station is inside
the Portland metro!