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#1
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On Thu, 15 Nov 2007 18:12:43 -0800, "David Eduardo"
wrote: "David" wrote in message .. . On Thu, 15 Nov 2007 04:59:48 GMT, "David Eduardo" wrote: "IBOCcrock" wrote in message ... "Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! And the article, you frikking liar, says "since 1998." Listening levels are, currently, at levels as high as in the period from Arbitron's first radio survey in 1965 well into the 80's, when changes in methodology aimed at better measuring minorities and young males, adjusted the levels of listening. Your methods are unsound. A lot sounder than your politics. My politics are completely grounded in the Constitution. If you don't like it, go back to Venezuela, Komrade. |
#2
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![]() "David" wrote in message ... On Thu, 15 Nov 2007 18:12:43 -0800, "David Eduardo" wrote: "David" wrote in message . .. On Thu, 15 Nov 2007 04:59:48 GMT, "David Eduardo" wrote: "IBOCcrock" wrote in message ... "Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! And the article, you frikking liar, says "since 1998." Listening levels are, currently, at levels as high as in the period from Arbitron's first radio survey in 1965 well into the 80's, when changes in methodology aimed at better measuring minorities and young males, adjusted the levels of listening. Your methods are unsound. A lot sounder than your politics. My politics are completely grounded in the Constitution. If you don't like it, go back to Venezuela, Komrade. I am not Venezuelan, nor have I ever lived there.... you just make things up. |
#3
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![]() - Listening to a Sangean DT-120 ; one of three radios I regularly use; Have another cheap one in my daypack; Just a reliable source of information & entertainment. Fcuk MP3 ; you'll sit in traffic forever.. On Nov 14, 8:04 pm, IBOCcrock wrote: "Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! |
#4
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![]() ALL the people in Lake Woebegone listen to The Radio. . . |
#5
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![]() "Bart Bailey" wrote in message ... In posted on Thu, 15 Nov 2007 04:49:19 -0800 (PST), wrote: Begin ALL the people in Lake Woebegone listen to The Radio. . . But how many of them bother to participate in Arbitron, Scarborough, Nielson or whomever's surveys? Nielsen is TV. Scarborough is an extension of Arbitron, who does radio research. |
#6
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David Eduardo wrote:
SNIP Nielsen is TV. Scarborough is an extension of Arbitron, who does radio research. The thing about pedants is .... they are pedants. Charlie. -- M0WYM www.radiowymsey.org |
#7
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![]() "Bart Bailey" wrote in message ... In posted on Thu, 15 Nov 2007 21:42:05 -0800, David Eduardo wrote: Begin "Bart Bailey" wrote in message ... In posted on Thu, 15 Nov 2007 04:49:19 -0800 (PST), wrote: Begin ALL the people in Lake Woebegone listen to The Radio. . . But how many of them bother to participate in Arbitron, Scarborough, Nielson or whomever's surveys? Nielsen is TV. Scarborough is an extension of Arbitron, who does radio research. Just a load or nitpicking to avoid my point that the number of respondents to any survey is questionable, especially in the very busy and preoccupied target 18-34 demographic, which tends to nullify any significance paid to those numbers. The only place this is an issue is the New York PPM "trial data" phase, which is not currency anyway. In the other 280 markets, there is no issue. The number of respondents "to any survey" is hardly questionable. One designs a poll based on the economic inability to sample everyone in a census, and picks a sample size where the margin of error is acceptable in relation to the cost. The samples in Arbitron and Nielsen are error-acceptable and cost-justifiable for the stated purpose, which is placing a value on broadcast time for advertisers. A few percent error does not affect usability... this is not a political race where one person wins and everyone else loses. In large markets, dozens of stations "win" by having a metric to establish pricing. |
#8
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IBOCcrock wrote:
"Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! There is, now, a question about the accuracy of Arbitron's data, using PPM, as well. And Radio is ****ED. As much as IBOCcrock has a clearly asserted agenda, and is not interested in the opposing views, he HAS exposed that there are serious problems developing for Radio that will affect radios future. He has also exposed the shills for who they are, and underscored the questionable veracity of their assertions. Today...from AllAccess.com: Major Broadcasters Send Arbitron An Ultimatum ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In it, the companies urge ARBITRON to address several issues that have been highlighted in NET NEWS. Here's the text of that letter: November 14, 2007 Mr. Steve Morris Mr. Pierre Bouvard Mr. Owen Charlebois The Arbitron Company 142 West 57th Street New York, NY 10019 Gentlemen, It is with the utmost urgency and objection that we, your customers, send you this letter. All of us have been vocal supporters of the concept of electronic measurement in radio for several years, and we remain committed to the need for accurate, high quality electronic ratings as a way to program and sell our stations. As of this writing, the PPM system has been implemented in two markets for several months, with one month of information available in New York. To date, PPM has not provided accurate or reliable data for all demographic groups. We are calling on you to take immediate action to resolve this. The most immediate issue is sample size, especially with regard to 18-34 year olds and ethnic groups. The situation is clear: To secure a legitimate representation of listener activity, the number of people participating in the PPM survey must be increased. Your recent proposal to lower the number of market-level respondents needed to issue a valid report for a specific demographic is both specious and dangerous. This proposal could result in some stations doing business based on the activity of as few as a single -- one -- listener. Your own researchers have concluded that such a sample size has a greater range of error than the size of the estimate. There are many ethical and sound business choices that can be made by Arbitron here. One is to eliminate the 6-11 portion of the sample and reallocate those meters to participants in other demographics based on a 12+ population. Under any circumstance, we expect guaranteed in-tab delivery in the 18-54 age group for all age cells and across all ethnic groups, including Hispanics and African Americans. Please be aware that this is a critical and immediate issue for your customers undersigned and we are expecting an action plan to correct these matters within 30 days. Urgently, Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc. When contacted by ALL ACCESS, ARBITRON had "no comment at this time." |
#9
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![]() D Peter Maus wrote: IBOCcrock wrote: "Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! There is, now, a question about the accuracy of Arbitron's data, using PPM, as well. And Radio is ****ED. As much as IBOCcrock has a clearly asserted agenda, and is not interested in the opposing views, he HAS exposed that there are serious problems developing for Radio that will affect radios future. He has also exposed the shills for who they are, and underscored the questionable veracity of their assertions. Today...from AllAccess.com: Major Broadcasters Send Arbitron An Ultimatum ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In it, the companies urge ARBITRON to address several issues that have been highlighted in NET NEWS. Here's the text of that letter: November 14, 2007 Mr. Steve Morris Mr. Pierre Bouvard Mr. Owen Charlebois The Arbitron Company 142 West 57th Street New York, NY 10019 Gentlemen, It is with the utmost urgency and objection that we, your customers, send you this letter. All of us have been vocal supporters of the concept of electronic measurement in radio for several years, and we remain committed to the need for accurate, high quality electronic ratings as a way to program and sell our stations. As of this writing, the PPM system has been implemented in two markets for several months, with one month of information available in New York. To date, PPM has not provided accurate or reliable data for all demographic groups. We are calling on you to take immediate action to resolve this. The most immediate issue is sample size, especially with regard to 18-34 year olds and ethnic groups. The situation is clear: To secure a legitimate representation of listener activity, the number of people participating in the PPM survey must be increased. Your recent proposal to lower the number of market-level respondents needed to issue a valid report for a specific demographic is both specious and dangerous. This proposal could result in some stations doing business based on the activity of as few as a single -- one -- listener. Your own researchers have concluded that such a sample size has a greater range of error than the size of the estimate. There are many ethical and sound business choices that can be made by Arbitron here. One is to eliminate the 6-11 portion of the sample and reallocate those meters to participants in other demographics based on a 12+ population. Under any circumstance, we expect guaranteed in-tab delivery in the 18-54 age group for all age cells and across all ethnic groups, including Hispanics and African Americans. Please be aware that this is a critical and immediate issue for your customers undersigned and we are expecting an action plan to correct these matters within 30 days. Urgently, Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc. When contacted by ALL ACCESS, ARBITRON had "no comment at this time." Don't worry, Edweenie will have it all straightened out shortly. |
#10
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dxAce wrote:
D Peter Maus wrote: IBOCcrock wrote: "Radio listening declines to record low, says Arbitron" http://www.hear2.com/2007/11/radio-l....html#comments Ha! Ha! Eduardo, HD Radio! There is, now, a question about the accuracy of Arbitron's data, using PPM, as well. And Radio is ****ED. As much as IBOCcrock has a clearly asserted agenda, and is not interested in the opposing views, he HAS exposed that there are serious problems developing for Radio that will affect radios future. He has also exposed the shills for who they are, and underscored the questionable veracity of their assertions. Today...from AllAccess.com: Major Broadcasters Send Arbitron An Ultimatum ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In it, the companies urge ARBITRON to address several issues that have been highlighted in NET NEWS. Here's the text of that letter: November 14, 2007 Mr. Steve Morris Mr. Pierre Bouvard Mr. Owen Charlebois The Arbitron Company 142 West 57th Street New York, NY 10019 Gentlemen, It is with the utmost urgency and objection that we, your customers, send you this letter. All of us have been vocal supporters of the concept of electronic measurement in radio for several years, and we remain committed to the need for accurate, high quality electronic ratings as a way to program and sell our stations. As of this writing, the PPM system has been implemented in two markets for several months, with one month of information available in New York. To date, PPM has not provided accurate or reliable data for all demographic groups. We are calling on you to take immediate action to resolve this. The most immediate issue is sample size, especially with regard to 18-34 year olds and ethnic groups. The situation is clear: To secure a legitimate representation of listener activity, the number of people participating in the PPM survey must be increased. Your recent proposal to lower the number of market-level respondents needed to issue a valid report for a specific demographic is both specious and dangerous. This proposal could result in some stations doing business based on the activity of as few as a single -- one -- listener. Your own researchers have concluded that such a sample size has a greater range of error than the size of the estimate. There are many ethical and sound business choices that can be made by Arbitron here. One is to eliminate the 6-11 portion of the sample and reallocate those meters to participants in other demographics based on a 12+ population. Under any circumstance, we expect guaranteed in-tab delivery in the 18-54 age group for all age cells and across all ethnic groups, including Hispanics and African Americans. Please be aware that this is a critical and immediate issue for your customers undersigned and we are expecting an action plan to correct these matters within 30 days. Urgently, Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc. When contacted by ALL ACCESS, ARBITRON had "no comment at this time." Don't worry, Edweenie will have it all straightened out shortly. I can hardly wait. |
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