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![]() David Eduardo wrote: "IBOCcrock" wrote in message ... On Feb 9, 6:53?pm, "David Eduardo" wrote: Less than a third of radio listening is in the car. "On Radio: Car audio has quite a past and future" "The percentage is even higher for certain times of the day such as 6-10 a.m. weekdays (37 percent, just behind home listening) and 3-7 p.m. weekdays (more than 44 percent)." http://seattlepi.nwsource.com/tv/325...diobeat26.html Are you really in the broadcast business? Those figures look like local, Seattle data taken out of context and, perhaps, for a limited demographic. In car listening is around or under a third of all listening. In New York, in car listening ranges, book to book, from 24% to 27% of listening. In the world's car capital, Los Angeles, in car is 33%. In smaller markets, where commute times are lower, the figure is around 30%. Unlike you, I have actual access to data from many, many Arbitron markets. When will you have access to those QSL's.. er, veries? |
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