d'Eduardo : We Be Knowing Our KABCs and WXYZs . . .
 

In article ,
"David Eduardo" wrote:

"RHF" wrote in message
...

So for some one like me born and raised in the San Francisco
Bay Area : KGO is KGO; and KCBS is KCBS; while Right Wing
KSFO is on the Left-Side of the Dial.

Only about 10% of the population even use those stations.

Less than 0.1% believe what you post.

You are the only one that believes in the crap you post.

--
Telamon
Ventura, California

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

"Telamon" wrote in message
...

Such studies of listening areas are done by broadcasters to determine
where
to do promotional activities. That includes van hits, street events,
location of billboards, In the case of an LA radio station, budgets for
this
type of promotion might be in the millions of dollars a year.

That's why it is important to plot where the listening occurs, and in the
case of forward-looking growth situations, where there is a potential for
growth.

A key issue in all of this is "where can I expect to pick up listening?"
as
opposed to areas where it would be next to impossible to do so. As part
of
this, we study how much signal is needed to support efforts to increase
listening. If nearly nobody will listen below a certain signal level,
chances are that we could throw hundreds of thousands of dollars at a low
signal area and get no listening from it.

That is why all broadcasters look at the useful coverage areas (about 10
mv/m or greater on AM for metros and 64 dbu for FM) and don't attempt to
get
listeners outside such areas as it is not going to happen.

Contrary to what YOU believe, about every broadcaster in the US uses the
same criteria.

The issue here is what YOU believe as opposed to reality.

I'm pointing out to YOU that YOU are the only only one that believes
what YOU spew.

I don't buy YOUR spin and neither does ANYONE else.

So go ahead and post YOUR crap again as none believe YOU faker.

Everyone in the radio industry not only believes this, but uses it to guide
promotional and marketing and even sales activities.

d'Eduardo : We Be Knowing Our KABCs and WXYZs . . .
 

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"RHF" wrote in message
...

So for some one like me born and raised in the San Francisco
Bay Area : KGO is KGO; and KCBS is KCBS; while Right Wing
KSFO is on the Left-Side of the Dial.

Only about 10% of the population even use those stations.

Less than 0.1% believe what you post.

You are the only one that believes in the crap you post.

It's really very simple. Ask anyone with access to ratings data to do a run
on 12+ cume share for a combo created out of the three mentioned AMs in SF.
They reach about 1 in ten persons, no more.

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Bart Bailey" wrote in message
...
In posted on Fri, 6
Jun 2008 23:42:49 -0700, David Eduardo wrote: Begin

The data is accurate... it is the Arbitron ratings.
Yep,
as accurate as whomever with free time to participate in the survey
faithfully keeps their diary.
You obviously don 't know that there are studies that show that
no-participants have essentially the same behabiour as participants?
If the diary methodology was so accurate, there would be no need to
encumber broadcasters with PPM.


The measurement is very accurate, but it takes three months per cycle to
measure and then 30 to 45 days to tabulate. The PPM delivers weekly results
10 days later. Advertisers want immediacy. The results of the PPM today are
less accurate than the diary, but they are faster.






So, you'll sacrifice precision for expediency. Anyone wonder why we
find so much of what you say to be questionable?

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

"D Peter Maus" wrote in message
...
David Eduardo wrote:


The measurement is very accurate, but it takes three months per cycle to
measure and then 30 to 45 days to tabulate. The PPM delivers weekly
results 10 days later. Advertisers want immediacy. The results of the PPM
today are less accurate than the diary, but they are faster.
So, you'll sacrifice precision for expediency. Anyone wonder why we find
so much of what you say to be questionable?

No, advertisers will sacrifice the one for the other.

I am on record as recently as yesterday when I told Owen Charlebois and
Steve Morris in New York I did not think PPM is ready to go currency in any
other markets yet.

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
The measurement is very accurate, but it takes three months per cycle to
measure and then 30 to 45 days to tabulate. The PPM delivers weekly
results 10 days later. Advertisers want immediacy. The results of the PPM
today are less accurate than the diary, but they are faster.
So, you'll sacrifice precision for expediency. Anyone wonder why we find
so much of what you say to be questionable?

No, advertisers will sacrifice the one for the other.

I am on record as recently as yesterday when I told Owen Charlebois and
Steve Morris in New York I did not think PPM is ready to go currency in any
other markets yet.





The question still stands.

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
The measurement is very accurate, but it takes three months per cycle
to measure and then 30 to 45 days to tabulate. The PPM delivers weekly
results 10 days later. Advertisers want immediacy. The results of the
PPM today are less accurate than the diary, but they are faster.
So, you'll sacrifice precision for expediency. Anyone wonder why we
find so much of what you say to be questionable?

No, advertisers will sacrifice the one for the other.

I am on record as recently as yesterday when I told Owen Charlebois and
Steve Morris in New York I did not think PPM is ready to go currency in
any other markets yet.



The question still stands.

As I said, I do not believe the less accurate, at present, PPM, is ready for
rollout (only one market is even accredited and only two are running).

The ad industry really is the one responsible for what measurement system
radio or TV uses, not the medium itself. It will be up to them in the end
to determine the usefulness of the PPM data they asked for.

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
The measurement is very accurate, but it takes three months per cycle
to measure and then 30 to 45 days to tabulate. The PPM delivers weekly
results 10 days later. Advertisers want immediacy. The results of the
PPM today are less accurate than the diary, but they are faster.
So, you'll sacrifice precision for expediency. Anyone wonder why we
find so much of what you say to be questionable?
No, advertisers will sacrifice the one for the other.

I am on record as recently as yesterday when I told Owen Charlebois and
Steve Morris in New York I did not think PPM is ready to go currency in
any other markets yet.


The question still stands.

As I said, I do not believe the less accurate, at present, PPM, is ready for
rollout (only one market is even accredited and only two are running).

The ad industry really is the one responsible for what measurement system
radio or TV uses, not the medium itself. It will be up to them in the end
to determine the usefulness of the PPM data they asked for.



As I said, the question still stands.

Eduardo - fellow IBOC-shill diputes your claims about AM ratings.
 

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
The measurement is very accurate, but it takes three months per cycle
to measure and then 30 to 45 days to tabulate. The PPM delivers
weekly results 10 days later. Advertisers want immediacy. The results
of the PPM today are less accurate than the diary, but they are
faster.
So, you'll sacrifice precision for expediency. Anyone wonder why we
find so much of what you say to be questionable?
No, advertisers will sacrifice the one for the other.

I am on record as recently as yesterday when I told Owen Charlebois and
Steve Morris in New York I did not think PPM is ready to go currency in
any other markets yet.


The question still stands.

As I said, I do not believe the less accurate, at present, PPM, is ready
for rollout (only one market is even accredited and only two are
running).

The ad industry really is the one responsible for what measurement system
radio or TV uses, not the medium itself. It will be up to them in the
end to determine the usefulness of the PPM data they asked for.

As I said, the question still stands.

No, it does not. I have expressed my opinion to the Arbitron leadership, and
it is contrary to what you say about accepting expedience over accuracy

d'Eduardo : We Be Knowing Our KABCs and WXYZs . . .
 

"David Eduardo" wrote in message
...

"RHF" wrote in message
...

So for some one like me born and raised in the San Francisco
Bay Area : KGO is KGO; and KCBS is KCBS; while Right Wing
KSFO is on the Left-Side of the Dial.

Only about 10% of the population even use those stations.



10% is a very significant number..