"Brenda Ann" wrote in message
news

"David Eduardo" wrote in message
...

Progressive does well in one market, Portland, but still does not beat
KEX even though it is on a better signal.

How do you get a "better signal" than KEX? 50KW that can be heard over
most of western Oregon and SW Washington all day long, and is still the
best signal in the metro area at night.. and don't talk to me about
contours,

The "new" 620 signal, day and night, conforms much better to the MSA, which
is what radio ratings, sales and survival are about. KEX, on a much higher
frequecy, does similarly by day, but at night the protection requirements
make it less viable in the metro than KPOJ on the supoerior 620 channel with
a less severe pattern.

I've lived in Portland most of my life, and know very well which signals
are best in which areas. (the old KISN 910 was easily the worst nighttime
signal in the area, and didn't come close to covering it's market at
night. Still, it was, for a very long time, in the top three stations in
the market, even though there were problems on many radios with IF
doubling causing interference to their signal...)

That was in the 60's (till Don Burden lost the license) when the metro area
had a single county definition and the audience was measured by Pulse and
Hooper, not Arbitron. Boy, you had to go back 5 decades to find irrelevant
data on that one.