On Jul 9, 2:36*pm, "David Eduardo" wrote:
"RHF" wrote in message

...
On Jul 9, 9:48 am, "David Eduardo" wrote:
- - "RHF" wrote in message
- - news:ca2fc371-9ec2-45da-94a5-
- - D'Oh ! -if- AM/MW Radio's Audience is mostly
- - over the Age of 55 Years : Program for Them
- - and Find Advertisers who want to Sell to Them.
- -
- - nah that would be to simple ~ RHF

- Except for small markets, there are no such advertisers.
- I asked recently about LA and how many agency buys
- targeted 55+ and was told, "none."
- There are no advertisers who want 55+ in the significant
- radio metro areas.

The Greater Fools Are They : My Dollars are Just as Green
as a 20 Year Olds and I have a lot more of them too . . .

They are very smart... companies like P&G and Lever and Toyota and Coke and
Bud and on and on have done extensive research and know there is no return
on investment in advertising consumer goods and services to that age group.
*.

Dang lets see survey the 55+ Age Group about the
Products and Services that they Use throughout the
Year; and Intend to Buy in the next Year.

Contact those Advertisers.

Program for the 55+ Age Group.

Work with what you got and do the best that you can do.

Brenda Ann wrote:
"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.
There is no money in programming to those over 55, so there is no specific
programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there is
no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.





Sadly, Radio is like that.

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no
specific programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there
is no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because
there are no sales because there is no programming. A self fulfilling
prophecy.


55+ listen to radio as much as 45-54 or 35-54, because many formats cover
outside the "sales demos." Country, talk, sports, AC, Urban AC, Gospel, etc.
have huge 55+ audiences. But they can´t sell that part of the audience that
is over 55 to advertisers because advertisers do no ask for 55+. So if a
station has half its audience over 55, they will base their ad rate on the
under-55 portion as the advertisers in all but smaller markets will not pay
for it.

There are no radio budgets for 55+, never have been.

Example: WDUV in Tampa is #1 12+, but essentially all the listeners are in
65+, so the station bills last among all the FMs there and is even behind
many, many AMs. This is a station that tries, but there is no revenue to be
had even though they do a terrific job at serving over-65's.

If you notice there is no outcry of complaints among radio
listeners....only here in geek groups.

So why doesn't Citadel use IBOC at night on many stations out west?

Sorry Dave....I believe Citadel recinded that...and most of their stations
are broadcasting IBOC/HD day and night.....

If you notice there is no outcry of complaints among radio
listeners....only
here in geek groups.

They people who are dissatisfied with what they hear
simply tune elsewhere and don't for a minute think of notifying you.

You don't think station owner/operators watch ratings and do audience
research?

So far nothing....

For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no
specific programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there
is no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because
there are no sales because there is no programming.

Sorry, you care incorrect...

You're assuming if there is programming there will be sales. This is not
true.

Except for small markets, there are no such advertisers. I asked recently
about LA and how many agency buys targeted 55+ and was told, "none."
There
are no advertisers who want 55+ in the significant radio metro areas.

So when stations advertise term life, prepaid burial policies, etc.
they're going after the youngsters?

Stations aren't going after the older demo...it's a few specialized
advertisers using the closest station they can to reach their
target...ultimately on a station that is not targetted to them.

Brenda Ann wrote:

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.


Not necessarily. It COULD be a 'Which came first, the chicken or egg'
situation, but it isn't. There is an outside influence acting on this
otherwise vicious circle. We have to accept that the possible
advertisers have done their homework and know the type of audience they
are targeting.

If there is no targeted audience, there won't be sales, thus causing the
No Programming.

Now, if an adventurous and deep pocketed Station owner decided to make
outrageously good programming that attracted a desirable audience, the
sales money would follow. That takes time and is always risky.

People tend to forget that TV and Radio DO try sell something. The
product they are selling is YOU, the listening audience. They are
selling the viewer/listener to the advertisers. It's a business and the
light bills have to be paid.


mike






--
Due to the insane amount of spam and garbage, this filter
blocks all postings from Gmail, Google Mail and Google Groups.

http://improve-usenet.org/

In article suedk.3129$1o6.1638@edtnps83, m II wrote:

Brenda Ann wrote:

That's lovely circular logic, Eduardo. There's no programming because
there
are no sales because there is no programming. A self fulfilling prophecy.


Not necessarily. It COULD be a 'Which came first, the chicken or egg'
situation, but it isn't. There is an outside influence acting on this
otherwise vicious circle. We have to accept that the possible
advertisers have done their homework and know the type of audience they
are targeting.

If there is no targeted audience, there won't be sales, thus causing the
No Programming.

Now, if an adventurous and deep pocketed Station owner decided to make
outrageously good programming that attracted a desirable audience, the
sales money would follow. That takes time and is always risky.

People tend to forget that TV and Radio DO try sell something. The
product they are selling is YOU, the listening audience. They are
selling the viewer/listener to the advertisers. It's a business and the
light bills have to be paid.

Don't give any of Eduardo's posts the benefit of the doubt. All that guy
does is spread BS in the news group. He does not know what he is talking
about. Nothing stops this guy from spewing his BS. He even has the
audacity to tell you what you can hear on your radio. Just ask him.

He is the biggest BS poster boy in the news group since Bryant.

--
Telamon
Ventura, California

On Jul 9, 6:02*pm, "David Eduardo" wrote:
"RHF" wrote in message

...
. .



They are very smart... companies like P&G and Lever and Toyota and Coke
and
Bud and on and on have done extensive research and know there is no return
on investment in advertising consumer goods and services to that age
group.
.

Dang lets see survey the 55+ Age Group about the
Products and Services that they Use throughout the
Year; and Intend to Buy in the next Year.

Contact those Advertisers.

Program for the 55+ Age Group.

Work with what you got and do the best that you can do.

The issue is ROI. When it costs more to change the buying preferences of a
group than the profit on the sale, there is no ROI. In the case of older
consumers with more established brand and buying patterns, it costs more to
get them to change than the margin on the sale. This is why giants like P&G
don't mass advertise general market products outside the core consumer and
the low loyalty consumer.

People of ever age drink beer, but the beer companies target 21 to 34 or
21-39 men almost exclusively. That is because that is where most beer is
sold, and it is inefficient to advertise to women or anyone older.

Blah Blah Blag It Can't Be Done - D'Oh !

Double Dang lets see survey of the 55+ Age Group about
the Products and Services that they Use throughout the
Year; and Intend to Buy in the next Year.

Contact those Advertisers : Develop a new set of Advertisers
with Products and Services Use by the 55+ Age Group.

Develop Radio Programs and Station Formats
for the 55+ Age Group.

Work extra hard with what you got and do the best
that you can do with it.