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Old July 9th 08, 04:56 PM posted to rec.radio.shortwave
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Default IBiquity - Where's the "HD" in "HD" radio?


"Brenda Ann" wrote in message
news


The "majority" couldn't care less about IBOC.


This is true. The misguided marketing by the industry has not created much
interest. What is creating interest is unique programming, which is slowly
growing.

The radios they have work fine for them (or used to, before IBOC started
up, or, rather, before, in the case of AM radio, when they backed off the
fidelity to that of a telephone....)


The NRSC 10 kHz roll off came before HD was ever thought of. It was due more
to the overcrowding of the band by the FCC than to any technology issue.

Young people don't listen to the radio anymore. They have their iPod's and
other such digital media players that are used far more widely, and they
don't have to put up with commercials.


Funny, but all statistics contradict you. 95% of teens and 18-24's use
radio. Like all Americans, with more entertainment and leisure time
alternatives, the total usage in hours is less, but radio is used.
Incidentally, the main reason why under-24's use less radio is gaming, not
iPods. iPod owners (or any MP3 player brand) actually use more radio as they
are simply more engaged music users.

For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.


There is no money in programming to those over 55, so there is no specific
programming... such as standards or 50's oldies... as it is not profitable.
Suicide would be programming to an audience for which there is no advertiser
interest.


 
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