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![]() "Brenda Ann" wrote in message news ![]() The "majority" couldn't care less about IBOC. This is true. The misguided marketing by the industry has not created much interest. What is creating interest is unique programming, which is slowly growing. The radios they have work fine for them (or used to, before IBOC started up, or, rather, before, in the case of AM radio, when they backed off the fidelity to that of a telephone....) The NRSC 10 kHz roll off came before HD was ever thought of. It was due more to the overcrowding of the band by the FCC than to any technology issue. Young people don't listen to the radio anymore. They have their iPod's and other such digital media players that are used far more widely, and they don't have to put up with commercials. Funny, but all statistics contradict you. 95% of teens and 18-24's use radio. Like all Americans, with more entertainment and leisure time alternatives, the total usage in hours is less, but radio is used. Incidentally, the main reason why under-24's use less radio is gaming, not iPods. iPod owners (or any MP3 player brand) actually use more radio as they are simply more engaged music users. For us boomers, radio is becoming a medium that simply ignores us and doesn't program for or to us, and so is committing a slow suicide. There is no money in programming to those over 55, so there is no specific programming... such as standards or 50's oldies... as it is not profitable. Suicide would be programming to an audience for which there is no advertiser interest. |
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